//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Social Web
Consumer behaviour
942
Brand image
206
Markenimage
206
USA
182
United States
182
Brand management
164
Markenführung
164
Advertising effects
154
Werbewirkung
154
Beziehungsmarketing
135
Relationship marketing
135
Brand
115
Markenartikel
115
Social web
109
Emotion
106
Customer satisfaction
93
Kundenzufriedenheit
93
Personality psychology
90
Persönlichkeitspsychologie
90
Experiment
77
Internet marketing
75
Online-Marketing
75
Viral marketing
72
Virales Marketing
72
Advertising
71
Werbung
71
Marketing management
64
Marketingmanagement
64
Online retailing
59
Online-Handel
59
Einzelhandel
56
Retail trade
56
Dienstleistungsqualität
54
Service quality
54
Psychology of advertising
53
Werbepsychologie
53
Cognition
46
Kognition
46
more ...
less ...
Online availability
All
Undetermined
372
Free
101
Type of publication
All
Article
984
Book / Working Paper
11
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
995
Collection of articles of several authors
11
Sammelwerk
11
Case study
6
Fallstudie
6
Conference paper
2
Konferenzbeitrag
2
more ...
less ...
Language
All
English
Author
All
Woodside, Arch G.
10
Yi, Youjae
9
Grewal, Dhruv
6
Hollebeek, Linda D.
6
Pitt, Leyland F.
6
Sauer, Nicola E.
6
Shoham, Aviv
6
Chan, Eugene Y.
5
Felix, Reto
5
Lim, Weng Marc
5
Lysonski, Steven
5
Ruyter, Ko de
5
Spence, Charles
5
Thomas, Veronica L.
5
Astous, Alain d'
4
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Chan, Kara
4
Das, Gopal
4
Durvasula, Srinivas
4
Eastman, Jacqueline Kilsheimer
4
Flavián Blanco, Carlos
4
Herrmann, Andreas
4
Kim, Jungkeun
4
Krishen, Anjala S.
4
Lunardo, Renaud
4
Park, Jooyoung
4
Poon, Patrick
4
Rauschnabel, Philipp A.
4
Roggeveen, Anne L.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Wiedmann, Klaus-Peter
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
more ...
less ...
Published in...
All
Psychology & marketing
The journal of consumer marketing
Journal of business research : JBR
2,208
Journal of retailing and consumer services
1,978
International journal of hospitality management
776
International journal of consumer studies
770
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
Technological forecasting & social change : an international journal
441
Asia Pacific journal of marketing and logistics
408
The journal of product & brand management
404
Management science : journal of the Institute for Operations Research and the Management Sciences
393
The journal of brand management : an international journal
383
Tourism management : research, policies, practice
376
Journal of marketing research : JMR
362
European journal of marketing : EJM
361
Journal of travel and tourism marketing
361
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
353
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of marketing management : MM
347
Cogent business & management
331
Journal of marketing communications
331
Journal of international consumer marketing
326
Journal of marketing
320
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
309
Journal of retailing
307
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
304
Journal of the Academy of Marketing Science
298
Marketing letters : a journal of research in marketing
297
Journal of consumer behaviour : an international research review
296
The international review of retail, distribution and consumer research
295
International journal of retail & distribution management
294
Journal of fashion marketing and management
292
International journal of contemporary hospitality management
290
Journal of business ethics : JOBE
288
The journal of services marketing
276
Journal of hospitality marketing & management
270
Young consumers : insight and ideas for responsible marketers
270
Marketing intelligence & planning
259
Journal of economic psychology : research in economic psychology and behavioral economics
254
International journal of internet marketing and advertising : IJIMA
252
more ...
less ...
Source
All
ECONIS (ZBW)
995
Showing
1
-
10
of
995
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
7
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
8
Crafting emotional engagement and immersive experiences : comprehensive scale development for and validation of hospitality marketing storytelling involvement
Ahmed, Sohel
;
Sharif, Taimur
;
Ding Hooi Ting
;
Sharif, …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1514-1529
Persistent link: https://www.econbiz.de/10014555546
Saved in:
9
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
10
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->