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~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of product & brand management"
~person:"Bhaduri, Gargi"
~subject:"Emotion"
~subject:"Konsumentenverhalten"
~subject:"Theory"
~subject:"Werbung"
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Emotion
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Brand management
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Bekleidungsindustrie
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Corporate Social Responsibility
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Customer value
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Information behaviour
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Information processing
1
Information transparency
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Informationsverhalten
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Marketingmanagement
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Bhaduri, Gargi
Guzman, Francisco
9
Fetscherin, Marc
4
Woodside, Arch G.
4
Bagozzi, Richard P.
3
Bauer, Brittney C.
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Christodoulides, George
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Kuanr, Abhisek
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Psychology & marketing
The journal of product & brand management
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1
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To (or not to) label products as artisanal : effect of fashion involvement on customer perceived value
Bhaduri, Gargi
;
Stanforth, Nancy
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10011700753
Saved in:
2
Gender differences in information processing and transparency : cases of apparel brands' social responsibility claims
Bhaduri, Gargi
;
Ha-Brookshire, Jung E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 504-517
Persistent link: https://www.econbiz.de/10011443034
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