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~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of services marketing"
~subject:"Brand image"
~subject:"Customer integration"
~subject:"Service quality"
~subject:"United States"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Government document"
~type_genre:"Handbuch"
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Brand image
Customer integration
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Consumer behaviour
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Konsumentenverhalten
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Beziehungsmarketing
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191
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149
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Sharma, Piyush
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Psychology & marketing
The journal of services marketing
Journal of business research : JBR
569
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539
International journal of hospitality management
294
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257
The journal of brand management : an international journal
226
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Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
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Journal of international consumer marketing
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International journal of contemporary hospitality management
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99
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94
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91
Services marketing quarterly
90
The service industries journal
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84
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
77
International journal of retail & distribution management
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of global marketing
72
Tourism management : research, policies, practice
67
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Marketing letters : a journal of research in marketing
63
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
62
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59
International marketing review
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Journal of Islamic marketing
57
Journal of marketing management : MM
56
Sport marketing quarterly : preferred journal of the Sport Marketing Association
55
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
54
International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
317
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
3
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
4
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
5
Ordinary customer experience : conceptualization, characterization, and implications
Heinonen, Kristina
;
Lipkin, Michaela
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1720-1736
Persistent link: https://www.econbiz.de/10014338320
Saved in:
6
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
7
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
8
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
9
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
10
The impact of service robots on customer satisfaction online ratings : the moderating effects of rapport and contextual review factors
Borghi, Matteo
;
Mariani, Marcello M.
;
Vega, Rodrigo P.
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2355-2369
Persistent link: https://www.econbiz.de/10014432406
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