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~isPartOf:"Psychology & marketing"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~subject:"Brand management"
~subject:"Markenführung"
~type:"article"
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Brand management
Markenführung
Consumer behaviour
95
Konsumentenverhalten
95
Brand image
73
Markenimage
73
Brand
52
Markenartikel
52
Advertising effects
32
Werbewirkung
32
Beziehungsmarketing
27
Relationship marketing
27
Social Web
14
Social web
14
Personality psychology
13
Persönlichkeitspsychologie
13
Internet marketing
12
Online-Marketing
12
Advertising
11
Werbung
11
Customer satisfaction
8
Deutschland
8
Germany
8
Kundenzufriedenheit
8
Luxury goods
8
Luxusgüter
8
branding
8
brand loyalty
7
Advertising music
6
Austria
6
Brand extension
6
Experiment
6
Markentransfer
6
Viral marketing
6
Virales Marketing
6
Werbemusik
6
Österreich
6
Celebrity endorsement
5
Celebrity-Werbung
5
Corporate reputation
5
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145
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English
118
German
27
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Strebinger, Andreas
4
Bauer, Brittney C.
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Woodside, Arch G.
3
Albrecht, Carmen-Maria
2
Arnold, Mark J.
2
Bagozzi, Richard P.
2
Baumgarth, Carsten
2
DelVecchio, Devon
2
Esch, Franz-Rudolf
2
Hamilton Rice, Dan
2
Hultman, Magnus
2
Keusch, Florian
2
Lee, Michael S. W.
2
Mayerhofer, Wolfgang
2
Moulard, Julie Guidry
2
Oghazi, Pejvak
2
Rauschnabel, Philipp A.
2
Rompay, Thomas J. L. van
2
Sauer, Nicola E.
2
Sprott, David E.
2
Aboulnasr, Khaled
1
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Akram, Muhammad Shakaib
1
Akrout, Houcine
1
Amar, Moty
1
Annen, Raphael
1
Ansari, Shiveen
1
Ansell, Jonathan
1
Arli, Denni
1
Asante, Isaac Owusu
1
Ashill, Nicholas J.
1
Ashley, Christy
1
Augusto, Mário Gomes
1
Baetzgen, Andreas
1
Ballhausen, Marcus
1
Baltas, George
1
Bao, Jia Yao Esther
1
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Psychology & marketing
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Journal of business research : JBR
600
The journal of brand management : an international journal
538
The journal of product & brand management
377
Journal of retailing and consumer services
285
European journal of marketing : EJM
122
Journal of strategic marketing
106
Industrial marketing management : the international journal for industrial and high-tech firms
105
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
Journal of marketing communications
103
Marketing intelligence & planning
101
Journal of marketing management : MM
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of marketing
81
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
70
Marketing letters : a journal of research in marketing
70
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
International journal of advertising : the review of marketing communications
65
Journal of advertising research
65
Journal of promotion management : JPM
64
Journal of fashion marketing and management
62
Tourism management : research, policies, practice
62
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
61
International marketing review
60
Cogent business & management
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
Qualitative market research : an international journal
57
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
The journal of consumer marketing
52
Journal of retailing
51
The marketing review
51
International journal of consumer studies
50
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ECONIS (ZBW)
145
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145
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1
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
2
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
3
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
4
COVID-19 vaccines and anti-consumption : understanding anti-vaxxers hesitancy
Chaney, Damien
;
Lee, Michael S. W.
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 741-754
Persistent link: https://www.econbiz.de/10013165432
Saved in:
5
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
6
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
7
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
8
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
9
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
10
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
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