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~isPartOf:"Psychology & marketing"
~isPartOf:"Transportation research / E : an international journal"
~language:"eng"
~person:"Heath, Timothy B."
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Heath, Timothy B.
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An experimental test of brand insulation against competitor attacks : effects of consumer heterogeneity and residual desire
DelVecchio, Devon
;
Heath, Timothy B.
- In:
Psychology & marketing
25
(
2008
)
10
,
pp. 944-960
Persistent link: https://www.econbiz.de/10003768745
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