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~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~person:"Felix, Reto"
~subject:"Consumer behaviour"
~subject:"Share price"
~subject:"Werbepsychologie"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Sammlung"
~type_genre:"Thesis"
~type_genre:"Working Paper"
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Consumer behaviour
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augmented reality
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marketing
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Felix, Reto
Woodside, Arch G.
10
Yi, Youjae
9
Spence, Charles
6
Chan, Eugene Y.
5
Herrmann, Andreas
5
Hollebeek, Linda D.
5
Lim, Weng Marc
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4
Bigné Alcañiz, J. Enrique
4
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4
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4
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4
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4
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4
Sauer, Nicola E.
4
Sprott, David E.
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Chang, Chingching
3
Choi, Sejung Marina
3
Darley, William K.
3
De Angelis, Matteo
3
Eisend, Martin
3
Filieri, Raffaele
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3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
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Psychology & marketing
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2
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2
Health marketing quarterly
1
International journal of consumer studies
1
International marketing review
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Journal of macromarketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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1
Ritual and environmental ineffectiveness : how psychological ownership of community drives environmental behavior
Tang, Yihui
;
Felix, Reto
;
Hinsch, Christian
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 860-879
Persistent link: https://www.econbiz.de/10014519044
Saved in:
2
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
3
Rethinking worldly possessions : the relationship between materialism and body appearance for female consumers in an emerging economy
Felix, Reto
;
Garza, Martha R.
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 980-994
Persistent link: https://www.econbiz.de/10009691198
Saved in:
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