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~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~person:"Kim, Jungkeun"
~person:"Sung, Yongjun"
~subject:"Advertising"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Advertising
Consumer behaviour
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Konsumentenverhalten
8
Brand image
4
Markenimage
4
COVID-19
3
Coronavirus
3
Social status
3
Sozialer Status
3
childhood socioeconomic status
3
Advertising effects
2
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2
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2
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2
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8
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Bulgarian
English
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Author
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Kim, Jungkeun
Sung, Yongjun
Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Herrmann, Andreas
5
Lim, Weng Marc
5
Pitt, Leyland F.
5
Sauer, Nicola E.
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Gonc̦alves, Helena Martins
4
Grewal, Dhruv
4
Hollebeek, Linda D.
4
Krishen, Anjala S.
4
Park, Jooyoung
4
Rauschnabel, Philipp A.
4
Sprott, David E.
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Choi, Yung Kyun
3
Darley, William K.
3
Dwivedi, Yogesh Kumar
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
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3
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Psychology & marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
International journal of advertising : the review of marketing communications
5
Journal of business research : JBR
5
Marketing letters : a journal of research in marketing
5
Australasian marketing journal
3
European journal of marketing
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of retailing and consumer services
3
The journal of brand management : an international journal
3
International journal of hospitality management
2
Journal of marketing communications
2
Journal of travel and tourism marketing
2
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of destination marketing & management
1
Journal of food products marketing
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Marketing intelligence & planning
1
The journal of services marketing
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ECONIS (ZBW)
8
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1
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8
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8
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date (oldest first)
1
The impact of childhood environments on the sunk-cost fallacy
Jhang, Jihoon
;
Lee, Daniel Chaein
;
Park, Jooyoung
;
Lee, …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 531-541
Persistent link: https://www.econbiz.de/10014290760
Saved in:
2
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
3
The impact of infectious disease threat on consumers' pattern-seeking in sequential choices
Park, Jooyoung
;
Kim, Jungkeun
;
Jhang, Jihoon
;
Lee, Jacob C.
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 370-389
Persistent link: https://www.econbiz.de/10012796110
Saved in:
4
The impact of socioeconomic status on preferences for sustainable luxury brands
Kim, Jungkeun
;
Park, Jooyoung
;
Septianto, Felix
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1563-1578
Persistent link: https://www.econbiz.de/10013280167
Saved in:
5
Nothing can tear us apart : the effect of brand identity fusion in consumer-brand relationships
Lin, Jhih-Syuan
;
Sung, Yongjun
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10010251722
Saved in:
6
Brand-situation congruity : the roles of self-construal and brand commitment
Sung, Yongjun
;
Choi, Sejung Marina
;
Tinkham, Spencer F.
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 941-955
Persistent link: https://www.econbiz.de/10009691213
Saved in:
7
Effects of brand personality on brand trust and brand affect
Sung, Yongjun
;
Kim, Jooyoung
- In:
Psychology & marketing
27
(
2010
)
7
,
pp. 639-661
Persistent link: https://www.econbiz.de/10003990412
Saved in:
8
"I won't leave you although you disappoint me" : the interplay between satisfaction, investment, and alternatives in determining consumer-brand relationship commitment
Sung, Yongjun
;
Choi, Sejung Marina
- In:
Psychology & marketing
27
(
2010
)
11
,
pp. 1050-1073
Persistent link: https://www.econbiz.de/10008698325
Saved in:
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