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~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Kognition"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
Kognition
Online-Marketing
Konsumentenverhalten
658
Brand image
135
Markenimage
135
Advertising effects
122
USA
122
United States
122
Werbewirkung
122
Brand management
112
Markenführung
112
Beziehungsmarketing
100
Relationship marketing
100
Social Web
85
Social web
85
Emotion
84
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78
Kundenzufriedenheit
78
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77
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77
Experiment
70
Personality psychology
70
Persönlichkeitspsychologie
70
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61
Virales Marketing
61
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56
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53
Psychology of advertising
51
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45
Online-Handel
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42
Service quality
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Einzelhandel
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Marketingmanagement
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699
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Woodside, Arch G.
10
Yi, Youjae
10
Chan, Eugene Y.
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
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5
Spence, Charles
5
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4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Gonc̦alves, Helena Martins
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Kim, Jungkeun
4
Krishen, Anjala S.
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Astous, Alain d'
3
Bauer, Brittney C.
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Bodur, H. Onur
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Darley, William K.
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3
Dwivedi, Yogesh Kumar
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gong, Taeshik
3
Gould, Stephen J.
3
Gustafsson, Anders
3
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Psychology & marketing
Journal of business research : JBR
2,198
Journal of retailing and consumer services
1,978
International journal of hospitality management
769
International journal of consumer studies
767
Journal of consumer research : JCR ; an interdisciplinary bimonthly
596
Management science : journal of the Institute for Operations Research and the Management Sciences
414
The journal of product & brand management
403
Asia Pacific journal of marketing and logistics
402
Journal of marketing research : JMR
378
European journal of marketing : EJM
377
The journal of brand management : an international journal
364
Tourism management : research, policies, practice
361
Journal of travel and tourism marketing
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
354
Journal of marketing communications
343
Technological forecasting & social change : an international journal
342
Journal of marketing management : MM
335
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
334
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
331
Cogent business & management
329
Journal of international consumer marketing
329
Journal of retailing
316
Journal of business ethics : JOBE
313
Journal of marketing
312
Journal of the Academy of Marketing Science
308
Marketing letters : a journal of research in marketing
307
Journal of consumer behaviour : an international research review
304
Marketing intelligence & planning
298
International journal of retail & distribution management
295
The international review of retail, distribution and consumer research
294
Journal of economic psychology : research in economic psychology and behavioral economics
293
The journal of consumer marketing
293
Journal of fashion marketing and management
290
International journal of contemporary hospitality management
287
International journal of internet marketing and advertising : IJIMA
278
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
276
Journal of hospitality marketing & management
270
Young consumers : insight and ideas for responsible marketers
270
The journal of services marketing
269
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ECONIS (ZBW)
699
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1
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699
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
7
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
8
Crafting emotional engagement and immersive experiences : comprehensive scale development for and validation of hospitality marketing storytelling involvement
Ahmed, Sohel
;
Sharif, Taimur
;
Ding Hooi Ting
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1514-1529
Persistent link: https://www.econbiz.de/10014555546
Saved in:
9
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
10
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
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