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~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~subject:"Persönlichkeitsmerkmal"
~subject:"Psychology of advertising"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
Online-Marketing
Persönlichkeitsmerkmal
Psychology of advertising
Konsumentenverhalten
658
Brand image
135
Markenimage
135
Advertising effects
122
USA
122
United States
122
Werbewirkung
122
Brand management
112
Markenführung
112
Beziehungsmarketing
100
Relationship marketing
100
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85
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85
Emotion
84
Customer satisfaction
78
Kundenzufriedenheit
78
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77
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77
Experiment
70
Personality psychology
70
Persönlichkeitspsychologie
70
Viral marketing
61
Virales Marketing
61
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56
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53
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53
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51
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45
Online-Handel
45
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42
Service quality
42
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38
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38
Marketingmanagement
38
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38
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738
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Woodside, Arch G.
10
Yi, Youjae
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6
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6
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6
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6
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5
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5
Lim, Weng Marc
5
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5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Choi, Sejung Marina
4
Das, Gopal
4
Eisend, Martin
4
Gonc̦alves, Helena Martins
4
Grewal, Dhruv
4
Kim, Jungkeun
4
Krishen, Anjala S.
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
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3
Amar, Moty
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3
Darley, William K.
3
De Angelis, Matteo
3
Dwivedi, Yogesh Kumar
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
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Psychology & marketing
Journal of business research : JBR
2,113
Journal of retailing and consumer services
1,967
International journal of consumer studies
764
International journal of hospitality management
761
Journal of consumer research : JCR ; an interdisciplinary bimonthly
604
Asia Pacific journal of marketing and logistics
403
The journal of product & brand management
402
Management science : journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing research : JMR
374
European journal of marketing : EJM
369
The journal of brand management : an international journal
365
Tourism management : research, policies, practice
352
Journal of travel and tourism marketing
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Journal of marketing communications
343
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
334
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
333
Journal of marketing management : MM
331
Journal of international consumer marketing
329
Cogent business & management
324
Journal of retailing
318
Journal of marketing
313
Technological forecasting & social change : an international journal
310
Marketing letters : a journal of research in marketing
305
Journal of the Academy of Marketing Science
303
Journal of consumer behaviour : an international research review
297
Marketing intelligence & planning
296
International journal of retail & distribution management
295
The international review of retail, distribution and consumer research
293
Journal of fashion marketing and management
291
The journal of consumer marketing
290
International journal of contemporary hospitality management
280
International journal of internet marketing and advertising : IJIMA
279
Journal of business ethics : JOBE
275
Journal of economic psychology : research in economic psychology and behavioral economics
273
Young consumers : insight and ideas for responsible marketers
270
Journal of hospitality marketing & management
269
The journal of services marketing
266
Journal of advertising research
264
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ECONIS (ZBW)
738
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1
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10
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738
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
7
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
8
Crafting emotional engagement and immersive experiences : comprehensive scale development for and validation of hospitality marketing storytelling involvement
Ahmed, Sohel
;
Sharif, Taimur
;
Ding Hooi Ting
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1514-1529
Persistent link: https://www.econbiz.de/10014555546
Saved in:
9
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
10
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
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