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~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~subject:"Retail trade"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
Online-Marketing
Retail trade
Konsumentenverhalten
658
Brand image
135
Markenimage
135
Advertising effects
122
USA
122
United States
122
Werbewirkung
122
Brand management
112
Markenführung
112
Beziehungsmarketing
100
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100
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85
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85
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84
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78
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78
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77
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77
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70
Personality psychology
70
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70
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61
Virales Marketing
61
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56
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53
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53
Psychology of advertising
51
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51
Online retailing
45
Online-Handel
45
Dienstleistungsqualität
42
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42
Einzelhandel
38
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Marketingmanagement
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695
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11
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Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Sauer, Nicola E.
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Gonc̦alves, Helena Martins
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Kim, Jungkeun
4
Krishen, Anjala S.
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Choi, Yung Kyun
3
Darley, William K.
3
De Angelis, Matteo
3
Dwivedi, Yogesh Kumar
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
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Psychology & marketing
Journal of business research : JBR
2,166
Journal of retailing and consumer services
2,157
International journal of consumer studies
768
International journal of hospitality management
759
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Management science : journal of the Institute for Operations Research and the Management Sciences
449
Journal of retailing
439
The international review of retail, distribution and consumer research
414
The journal of product & brand management
412
Asia Pacific journal of marketing and logistics
411
International journal of retail & distribution management
402
European journal of marketing : EJM
384
Journal of marketing research : JMR
374
The journal of brand management : an international journal
370
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
359
Tourism management : research, policies, practice
351
Journal of travel and tourism marketing
350
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
346
Journal of marketing management : MM
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of marketing communications
341
Cogent business & management
327
Journal of international consumer marketing
327
Journal of marketing
321
Technological forecasting & social change : an international journal
316
Journal of the Academy of Marketing Science
315
European journal of operational research : EJOR
309
Marketing letters : a journal of research in marketing
309
Marketing intelligence & planning
302
Journal of consumer behaviour : an international research review
295
Journal of fashion marketing and management
295
The journal of consumer marketing
289
International journal of contemporary hospitality management
282
International journal of internet marketing and advertising : IJIMA
278
Journal of business ethics : JOBE
278
International journal of production economics
277
The journal of services marketing
276
Journal of hospitality marketing & management
269
Young consumers : insight and ideas for responsible marketers
269
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ECONIS (ZBW)
695
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1
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695
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
7
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
8
Crafting emotional engagement and immersive experiences : comprehensive scale development for and validation of hospitality marketing storytelling involvement
Ahmed, Sohel
;
Sharif, Taimur
;
Ding Hooi Ting
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1514-1529
Persistent link: https://www.econbiz.de/10014555546
Saved in:
9
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
10
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
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