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~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
Online-Marketing
Konsumentenverhalten
652
Brand image
135
Markenimage
135
Advertising effects
122
USA
122
United States
122
Werbewirkung
122
Brand management
112
Markenführung
112
Beziehungsmarketing
99
Relationship marketing
99
Emotion
83
Social Web
81
Social web
81
Customer satisfaction
78
Kundenzufriedenheit
78
Brand
77
Markenartikel
77
Experiment
69
Personality psychology
69
Persönlichkeitspsychologie
69
Viral marketing
60
Virales Marketing
60
Internet marketing
54
Advertising
53
Werbung
53
Psychology of advertising
51
Werbepsychologie
51
Online retailing
45
Online-Handel
45
Dienstleistungsqualität
42
Service quality
42
Einzelhandel
38
Retail trade
38
Marketing management
37
Marketingmanagement
37
Cognition
35
Kognition
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672
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683
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11
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11
Case study
1
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Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Lim, Weng Marc
5
Sauer, Nicola E.
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Gonc̦alves, Helena Martins
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Hollebeek, Linda D.
4
Kim, Jungkeun
4
Krishen, Anjala S.
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Choi, Yung Kyun
3
Darley, William K.
3
Dwivedi, Yogesh Kumar
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
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Psychology & marketing
Journal of business research : JBR
2,013
Journal of retailing and consumer services
1,966
International journal of consumer studies
758
International journal of hospitality management
758
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
The journal of product & brand management
403
Asia Pacific journal of marketing and logistics
400
Management science : journal of the Institute for Operations Research and the Management Sciences
378
European journal of marketing : EJM
368
Journal of marketing research : JMR
364
The journal of brand management : an international journal
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of travel and tourism marketing
341
Tourism management : research, policies, practice
341
Journal of marketing communications
335
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
332
Journal of marketing management : MM
331
Journal of international consumer marketing
319
Journal of retailing
315
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Technological forecasting & social change : an international journal
309
Marketing letters : a journal of research in marketing
304
Cogent business & management
302
Journal of marketing
296
International journal of retail & distribution management
295
Journal of consumer behaviour : an international research review
294
Journal of fashion marketing and management
289
The journal of consumer marketing
289
Journal of the Academy of Marketing Science
282
International journal of contemporary hospitality management
280
International journal of internet marketing and advertising : IJIMA
280
The international review of retail, distribution and consumer research
274
Journal of business ethics : JOBE
269
Journal of hospitality marketing & management
266
The journal of services marketing
265
Marketing intelligence & planning
261
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
260
Journal of economic psychology : research in economic psychology and behavioral economics
254
Young consumers : insight and ideas for responsible marketers
253
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ECONIS (ZBW)
683
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1
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683
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
7
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
8
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
9
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
10
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
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