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~isPartOf:"Psychology & marketing"
~language:"deu"
~language:"eng"
~person:"Hüttl-Maack, Verena"
~subject:"Großbritannien"
~subject:"Konsumentenverhalten"
~subject:"United Kingdom"
~subject:"Welt"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Conference proceedings"
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Großbritannien
Konsumentenverhalten
United Kingdom
Welt
Consumer behaviour
3
Virtual reality
2
Virtuelle Realität
2
augmented reality
2
Advertising
1
Advertising effects
1
Beziehungsmarketing
1
Brand
1
Brand extension
1
Brand management
1
Deutschland
1
Germany
1
Innovation adoption
1
Innovationsakzeptanz
1
Markenartikel
1
Markenführung
1
Markentransfer
1
Relationship marketing
1
Werbewirkung
1
Werbung
1
autotelic need for touch
1
brand love
1
closeness
1
consumer‒brand relationships
1
expected gratifications
1
hedonic benefits
1
marketing
1
metaphor
1
metaverse
1
obtained gratifications
1
retail
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spatial computing
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spatial distance
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technology acceptance
1
utilitarian benefits
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Conference proceedings
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German
English
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Hüttl-Maack, Verena
Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Darley, William K.
3
De Angelis, Matteo
3
Dwivedi, Yogesh Kumar
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
Jiang, Yushi
3
Jiang, Yuwei
3
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Psychology & marketing
Review of managerial science
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of product development : IJPD
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of sustainable marketing
1
Marketing letters : a journal of research in marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
3
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1
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
2
Can augmented reality satisfy consumers' need for touch?
Gatter, Shirin
;
Hüttl-Maack, Verena
;
Rauschnabel, …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10012817127
Saved in:
3
Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke
;
Hüttl-Maack, Verena
;
Gierl, …
- In:
Psychology & marketing
28
(
2011
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
Saved in:
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