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~isPartOf:"Psychology & marketing"
~language:"deu"
~language:"eng"
~subject:"Großbritannien"
~subject:"Konsumentenverhalten"
~subject:"United Kingdom"
~subject:"Welt"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Conference proceedings"
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Großbritannien
Konsumentenverhalten
United Kingdom
Welt
Consumer behaviour
652
Brand image
135
Markenimage
135
Advertising effects
122
USA
122
United States
122
Werbewirkung
122
Brand management
112
Markenführung
112
Beziehungsmarketing
99
Relationship marketing
99
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83
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81
Social web
81
Customer satisfaction
78
Kundenzufriedenheit
78
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77
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69
Personality psychology
69
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69
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60
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Woodside, Arch G.
10
Yi, Youjae
9
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Lim, Weng Marc
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4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Hollebeek, Linda D.
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Darley, William K.
3
Dwivedi, Yogesh Kumar
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Eisend, Martin
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Felix, Reto
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Filieri, Raffaele
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Flavián Blanco, Carlos
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3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
Jiang, Yushi
3
Jiang, Yuwei
3
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Psychology & marketing
Journal of business research : JBR
2,128
Journal of retailing and consumer services
1,953
Applied economics
1,336
Energy economics
1,152
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
801
Journal of international money and finance
789
International journal of consumer studies
784
Technological forecasting & social change : an international journal
775
International journal of hospitality management
768
Economics letters
765
Intereconomics : review of European economic policy
761
Applied economics letters
750
Journal of banking & finance
730
The economic journal : the journal of the Royal Economic Society
722
Economic modelling
643
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
589
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
The world economy : the leading journal on international economic relations
530
Journal of business ethics : JOBE
524
Finance research letters
520
International Journal of Energy Economics and Policy : IJEEP
490
Journal of international economics
483
Climate policy
475
Oxford review of economic policy
466
The American economic review
454
Tourism management : research, policies, practice
437
Journal of world trade : law, economic policy, public policy
436
International review of financial analysis
430
European economic review : EER
427
Journal of international economic law
424
European journal of marketing : EJM
419
Management science : journal of the Institute for Operations Research and the Management Sciences
417
Food policy : economics planning and politics of food and agriculture
403
Asia Pacific journal of marketing and logistics
397
The journal of product & brand management
396
Research policy : policy, management and economic studies of science, technology and innovation
392
Journal of international financial markets, institutions & money
391
International review of economics & finance : IREF
383
Journal of marketing management : MM
377
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ECONIS (ZBW)
657
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1
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10
of
657
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date (oldest first)
1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
7
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
8
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
9
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
10
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
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