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~isPartOf:"Psychology & marketing"
~language:"eng"
~language:"est"
~language:"ron"
~language:"slk"
~subject:"Auslandsinvestition"
~subject:"Indien"
~subject:"Kapitaleinkommen"
~subject:"Konsumentenverhalten"
~subject:"Share price"
~subject:"Supply chain"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Statistik"
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Auslandsinvestition
Indien
Kapitaleinkommen
Konsumentenverhalten
Share price
Supply chain
Consumer behaviour
652
Brand image
135
Markenimage
135
Advertising effects
122
USA
122
United States
122
Werbewirkung
122
Brand management
112
Markenführung
112
Beziehungsmarketing
99
Relationship marketing
99
Emotion
83
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81
Social web
81
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78
Kundenzufriedenheit
78
Brand
77
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77
Experiment
69
Personality psychology
69
Persönlichkeitspsychologie
69
Viral marketing
60
Virales Marketing
60
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54
Online-Marketing
54
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53
Psychology of advertising
51
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51
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45
Online-Handel
45
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42
Service quality
42
Einzelhandel
38
Retail trade
38
Marketing management
37
Marketingmanagement
37
Cognition
35
Kognition
35
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656
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Woodside, Arch G.
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Yi, Youjae
9
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5
Lim, Weng Marc
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Hollebeek, Linda D.
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Darley, William K.
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
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Flavián Blanco, Carlos
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Gould, Stephen J.
3
Gustafsson, Anders
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Gvili, Yaniv
3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
Jiang, Yushi
3
Jiang, Yuwei
3
Kim, Jooyoung
3
Kou, Sining
3
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Psychology & marketing
Journal of business research : JBR
2,302
International journal of production economics
2,015
Journal of retailing and consumer services
1,998
International journal of production research
1,635
European journal of operational research : EJOR
1,210
Finance research letters
1,062
Applied economics
1,038
Journal of banking & finance
1,019
Finance India : the quarterly journal of Indian Institute of Finance
984
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
877
International review of financial analysis
875
The Indian economic journal
871
Applied economics letters
825
The journal of finance : the journal of the American Finance Association
811
Journal of financial economics
806
Management science : journal of the Institute for Operations Research and the Management Sciences
798
International journal of hospitality management
772
International journal of consumer studies
757
International review of economics & finance : IREF
751
Economic developments in India : quarterly update : analysis, reports, policy documents
749
Transportation research / E : an international journal
722
Pacific-Basin finance journal
680
Applied financial economics
634
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
628
Economic modelling
623
The Indian journal of economics
620
Economics letters
610
The review of financial studies
590
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Global business review
545
Energy economics
541
Research in international business and finance
522
Journal of empirical finance
517
Journal of financial and quantitative analysis : JFQA
513
Technological forecasting & social change : an international journal
513
International journal of logistics systems and management
511
The Asian economic review : journal of the Indian Institute of Economics
508
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
497
Journal of international financial markets, institutions & money
485
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ECONIS (ZBW)
656
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1
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10
of
656
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Celebrity co-creator or celebrity endorser? : exploring mediating and moderating factors in Marcom decision
Roy, Subhadip
;
Mishrab, Aditya Shankar
;
Bailey, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 802-818
Persistent link: https://www.econbiz.de/10014518838
Saved in:
7
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
8
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
9
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
10
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
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