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~isPartOf:"Psychology & marketing"
~language:"eng"
~language:"hye"
~language:"ita"
~language:"kat"
~language:"kir"
~language:"lit"
~language:"und"
~subject:"Auslandsinvestition"
~subject:"Börsenkurs"
~subject:"Consumer behaviour"
~subject:"Supply chain"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference paper"
~type_genre:"Fallstudie"
~type_genre:"Handbuch"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Statistik"
~type_genre:"Übersichtsarbeit"
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Auslandsinvestition
Börsenkurs
Consumer behaviour
Supply chain
Konsumentenverhalten
652
Brand image
135
Markenimage
135
Advertising effects
122
USA
122
United States
122
Werbewirkung
122
Brand management
112
Markenführung
112
Beziehungsmarketing
99
Relationship marketing
99
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83
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81
Social web
81
Customer satisfaction
78
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78
Brand
77
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77
Experiment
69
Personality psychology
69
Persönlichkeitspsychologie
69
Viral marketing
60
Virales Marketing
60
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54
Online-Marketing
54
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53
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53
Psychology of advertising
51
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51
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45
Online-Handel
45
Dienstleistungsqualität
42
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42
Einzelhandel
38
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38
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37
Marketingmanagement
37
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Woodside, Arch G.
10
Yi, Youjae
9
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5
Lim, Weng Marc
5
Spence, Charles
5
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4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Hollebeek, Linda D.
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
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Arnold, Mark J.
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Bauer, Brittney C.
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Bodur, H. Onur
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Darley, William K.
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Eisend, Martin
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Felix, Reto
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Filieri, Raffaele
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Flavián Blanco, Carlos
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3
Gustafsson, Anders
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Gvili, Yaniv
3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
Jiang, Yushi
3
Jiang, Yuwei
3
Kim, Jooyoung
3
Kou, Sining
3
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Psychology & marketing
Journal of business research : JBR
2,223
International journal of production economics
1,996
Journal of retailing and consumer services
1,991
International journal of production research
1,614
Working paper / National Bureau of Economic Research, Inc.
1,420
European journal of operational research : EJOR
1,167
Finance research letters
768
International journal of consumer studies
756
International journal of hospitality management
755
Applied economics
744
Transportation research / E : an international journal
715
Management science : journal of the Institute for Operations Research and the Management Sciences
686
Discussion paper / Centre for Economic Policy Research
680
Journal of banking & finance
658
Applied economics letters
630
International review of financial analysis
616
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
International review of economics & finance : IREF
554
CESifo working papers
537
The journal of finance : the journal of the American Finance Association
520
Journal of financial economics
512
Pacific-Basin finance journal
493
International journal of logistics systems and management
492
Economic modelling
461
Economics letters
460
Working paper
437
Asia Pacific journal of marketing and logistics
428
Technological forecasting & social change : an international journal
411
Cogent business & management
400
The journal of product & brand management
398
Omega : the international journal of management science
397
Energy economics
393
Research in international business and finance
373
International business review : the official journal of the European International Business Academy
372
European journal of marketing : EJM
362
International journal of logistics : research and applications
358
Journal of business ethics : JOBE
358
The review of financial studies
353
The journal of brand management : an international journal
352
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ECONIS (ZBW)
652
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652
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
7
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
8
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
9
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
10
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
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