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~isPartOf:"Psychology & marketing"
~language:"eng"
~language:"mkd"
~language:"nor"
~language:"ron"
~language:"und"
~source:"econis"
~subject:"Germany"
~subject:"Kapitaleinkommen"
~subject:"Konsumentenverhalten"
~subject:"Wirkungsanalyse"
~type_genre:"Advisory report"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Gutachten"
~type_genre:"Lehrbuch"
~type_genre:"Übersichtsarbeit"
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Germany
Kapitaleinkommen
Konsumentenverhalten
Wirkungsanalyse
Consumer behaviour
658
Brand image
135
Markenimage
135
Advertising effects
122
USA
122
United States
122
Werbewirkung
122
Brand management
112
Markenführung
112
Beziehungsmarketing
100
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100
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85
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85
Emotion
84
Customer satisfaction
78
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78
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77
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77
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70
Personality psychology
70
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70
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61
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56
Online-Marketing
56
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53
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Bibliography included
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667
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Woodside, Arch G.
10
Yi, Youjae
9
Herrmann, Andreas
6
Chan, Eugene Y.
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Spence, Charles
5
Sprott, David E.
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Grewal, Dhruv
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Darley, William K.
3
De Angelis, Matteo
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Grohmann, Bianca
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
Huber, Frank
3
Hüttl-Maack, Verena
3
Jiang, Yushi
3
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Psychology & marketing
Journal of business research : JBR
2,067
Journal of retailing and consumer services
1,952
Applied economics
1,016
Finance research letters
883
International journal of hospitality management
778
International journal of consumer studies
771
Applied economics letters
764
Journal of banking & finance
762
Energy economics
694
Economics letters
648
Economic modelling
621
International review of financial analysis
611
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Intereconomics : review of European economic policy
543
Management science : journal of the Institute for Operations Research and the Management Sciences
542
Journal of financial economics
511
International review of economics & finance : IREF
504
Technological forecasting & social change : an international journal
455
Applied financial economics
441
Pacific-Basin finance journal
429
The journal of finance : the journal of the American Finance Association
416
Journal of empirical finance
413
The journal of product & brand management
394
Asia Pacific journal of marketing and logistics
392
Journal of economic behavior & organization : JEBO
386
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
378
Journal of international money and finance
376
The American economic review
376
Tourism management : research, policies, practice
371
The journal of brand management : an international journal
360
European journal of marketing : EJM
357
Jahrbücher für Nationalökonomie und Statistik
356
Cogent business & management
348
Journal of marketing research : JMR
348
Research in international business and finance
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of international financial markets, institutions & money
341
The North American journal of economics and finance : a journal of financial economics studies
340
European economic review : EER
331
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ECONIS (ZBW)
Showing
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667
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
7
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
8
Crafting emotional engagement and immersive experiences : comprehensive scale development for and validation of hospitality marketing storytelling involvement
Ahmed, Sohel
;
Sharif, Taimur
;
Ding Hooi Ting
;
Sharif, …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1514-1529
Persistent link: https://www.econbiz.de/10014555546
Saved in:
9
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
10
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
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