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~isPartOf:"Psychology & marketing"
~language:"eng"
~language:"mkd"
~subject:"Consumer behaviour"
~subject:"Financial market"
~subject:"Firm performance"
~subject:"Geldpolitik"
~type_genre:"Article in journal"
~type_genre:"Statistik"
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Consumer behaviour
Financial market
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Geldpolitik
Konsumentenverhalten
658
Brand image
135
Markenimage
135
Advertising effects
122
USA
122
United States
122
Werbewirkung
122
Brand management
112
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112
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Woodside, Arch G.
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4
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4
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4
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4
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Tal, Aner
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Thomas, Veronica L.
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3
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Psychology & marketing
Journal of business research : JBR
2,683
Journal of retailing and consumer services
1,948
International journal of hospitality management
870
International journal of consumer studies
764
Applied economics
713
Journal of monetary economics
706
Economics letters
689
Economic modelling
667
Journal of international money and finance
605
Cogent business & management
591
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581
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574
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538
Finance research letters
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Applied economics letters
515
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501
Management science : journal of the Institute for Operations Research and the Management Sciences
484
Journal of business ethics : JOBE
460
Technological forecasting & social change : an international journal
455
European economic review : EER
419
International review of economics & finance : IREF
415
Asia Pacific journal of marketing and logistics
409
The journal of product & brand management
398
International journal of economics and finance
382
European journal of marketing : EJM
373
The journal of brand management : an international journal
363
Journal of economic behavior & organization : JEBO
355
Tourism management : research, policies, practice
353
Journal of marketing research : JMR
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
The American economic review
339
Industrial marketing management : the international journal for industrial and high-tech firms
336
Journal of the Academy of Marketing Science
335
Journal of retailing
329
Research in international business and finance
329
Journal of travel and tourism marketing
325
International review of financial analysis
323
Journal of marketing management : MM
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ECONIS (ZBW)
666
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1
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666
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
7
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
8
Crafting emotional engagement and immersive experiences : comprehensive scale development for and validation of hospitality marketing storytelling involvement
Ahmed, Sohel
;
Sharif, Taimur
;
Ding Hooi Ting
;
Sharif, …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1514-1529
Persistent link: https://www.econbiz.de/10014555546
Saved in:
9
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
10
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
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