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~isPartOf:"Psychology & marketing"
~language:"eng"
~language:"spa"
~language:"ukr"
~language:"zho"
~subject:"Consumer behaviour"
~subject:"Impact assessment"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Consumer behaviour
Impact assessment
Konsumentenverhalten
658
Brand image
135
Markenimage
135
Advertising effects
122
USA
122
United States
122
Werbewirkung
122
Brand management
112
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112
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100
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660
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Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
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Lim, Weng Marc
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4
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4
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4
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4
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4
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4
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4
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4
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4
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4
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4
Tal, Aner
4
Thomas, Veronica L.
4
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3
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3
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3
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3
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3
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3
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Psychology & marketing
Journal of business research : JBR
1,994
Journal of retailing and consumer services
1,935
International journal of consumer studies
760
International journal of hospitality management
759
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Energy economics
470
Applied economics
467
Asia Pacific journal of marketing and logistics
392
The journal of product & brand management
392
Tourism management : research, policies, practice
376
Applied economics letters
372
Technological forecasting & social change : an international journal
368
Economic modelling
359
The journal of brand management : an international journal
356
Management science : journal of the Institute for Operations Research and the Management Sciences
354
European journal of marketing : EJM
348
Economics letters
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
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343
Journal of travel and tourism marketing
325
Cogent business & management
324
Journal of international consumer marketing
320
Food policy : economics planning and politics of food and agriculture
311
Journal of marketing management : MM
307
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303
Journal of retailing
303
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
300
The American economic review
295
The international review of retail, distribution and consumer research
295
Finance research letters
292
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Journal of marketing
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Journal of the Academy of Marketing Science
286
The journal of consumer marketing
285
Journal of consumer behaviour : an international research review
284
Journal of fashion marketing and management
284
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
282
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ECONIS (ZBW)
660
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
7
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
8
Crafting emotional engagement and immersive experiences : comprehensive scale development for and validation of hospitality marketing storytelling involvement
Ahmed, Sohel
;
Sharif, Taimur
;
Ding Hooi Ting
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1514-1529
Persistent link: https://www.econbiz.de/10014555546
Saved in:
9
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
10
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
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