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~isPartOf:"Psychology & marketing"
~language:"eng"
~language:"ukr"
~language:"zho"
~subject:"Consumer behaviour"
~subject:"Persönlichkeitspsychologie"
~type_genre:"Article in journal"
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Consumer behaviour
Persönlichkeitspsychologie
Konsumentenverhalten
658
Brand image
135
Markenimage
135
Advertising effects
122
USA
122
United States
122
Werbewirkung
122
Brand management
112
Markenführung
112
Beziehungsmarketing
100
Relationship marketing
100
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85
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85
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84
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78
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70
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61
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Woodside, Arch G.
10
Yi, Youjae
9
Hollebeek, Linda D.
6
Chan, Eugene Y.
5
Lim, Weng Marc
5
Spence, Charles
5
Sprott, David E.
5
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4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
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4
Herrmann, Andreas
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Bridges, K. Robert
3
Chang, Chingching
3
Darley, William K.
3
De Angelis, Matteo
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Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
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Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Harnish, Richard J.
3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
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Psychology & marketing
Journal of business research : JBR
2,102
Journal of retailing and consumer services
1,943
International journal of hospitality management
767
International journal of consumer studies
760
Journal of consumer research : JCR ; an interdisciplinary bimonthly
622
The journal of product & brand management
399
Asia Pacific journal of marketing and logistics
392
Journal of business ethics : JOBE
369
The journal of brand management : an international journal
362
European journal of marketing : EJM
358
Journal of marketing research : JMR
354
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Management science : journal of the Institute for Operations Research and the Management Sciences
340
Cogent business & management
333
Journal of international consumer marketing
321
Journal of travel and tourism marketing
321
Journal of economic psychology : research in economic psychology and behavioral economics
319
Journal of marketing management : MM
315
Tourism management : research, policies, practice
315
Journal of retailing
304
Journal of marketing communications
299
Journal of consumer behaviour : an international research review
296
Marketing letters : a journal of research in marketing
295
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
292
International journal of retail & distribution management
292
Journal of marketing
291
The international review of retail, distribution and consumer research
291
The journal of consumer marketing
287
Journal of fashion marketing and management
286
International journal of contemporary hospitality management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
Technological forecasting & social change : an international journal
274
Journal of the Academy of Marketing Science
273
The journal of services marketing
265
Journal of hospitality marketing & management
253
Marketing intelligence & planning
245
Young consumers : insight and ideas for responsible marketers
241
Food policy : economics planning and politics of food and agriculture
240
Journal of economic behavior & organization : JEBO
238
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ECONIS (ZBW)
678
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678
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
7
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
8
Crafting emotional engagement and immersive experiences : comprehensive scale development for and validation of hospitality marketing storytelling involvement
Ahmed, Sohel
;
Sharif, Taimur
;
Ding Hooi Ting
;
Sharif, …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1514-1529
Persistent link: https://www.econbiz.de/10014555546
Saved in:
9
Crypto cravings : gender differences in crypto investment intentions and the mediating roles of financial overconfidence and personality
Nyhus, Ellen Katrine
;
Frank, Darius-Aurel
;
Król, …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 447-464
Persistent link: https://www.econbiz.de/10014467603
Saved in:
10
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
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