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~isPartOf:"Psychology & marketing"
~language:"eng"
~language:"ukr"
~language:"zho"
~subject:"Consumer behaviour"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
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Consumer behaviour
Virales Marketing
Konsumentenverhalten
658
Brand image
135
Markenimage
135
Advertising effects
122
USA
122
United States
122
Werbewirkung
122
Brand management
112
Markenführung
112
Beziehungsmarketing
100
Relationship marketing
100
Social Web
85
Social web
85
Emotion
84
Customer satisfaction
78
Kundenzufriedenheit
78
Brand
77
Markenartikel
77
Experiment
70
Personality psychology
70
Persönlichkeitspsychologie
70
Viral marketing
61
Internet marketing
56
Online-Marketing
56
Advertising
53
Werbung
53
Psychology of advertising
51
Werbepsychologie
51
Online retailing
45
Online-Handel
45
Dienstleistungsqualität
42
Service quality
42
Einzelhandel
38
Marketing management
38
Marketingmanagement
38
Retail trade
38
Bibliometrics
35
Bibliometrie
35
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96
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Article
676
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9
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Article in journal
Aufsatz in Zeitschrift
685
Collection of articles of several authors
9
Sammelwerk
9
Case study
1
Fallstudie
1
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English
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Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Herrmann, Andreas
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Pitt, Leyland F.
5
Spence, Charles
5
Sprott, David E.
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Flavián Blanco, Carlos
4
Grewal, Dhruv
4
Kim, Jungkeun
4
Park, Jooyoung
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Baines, Paul
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Bridges, K. Robert
3
Darley, William K.
3
De Angelis, Matteo
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Harnish, Richard J.
3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
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Psychology & marketing
Journal of business research : JBR
2,029
Journal of retailing and consumer services
1,950
International journal of consumer studies
759
International journal of hospitality management
756
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
The journal of product & brand management
397
Asia Pacific journal of marketing and logistics
396
European journal of marketing : EJM
360
Journal of marketing research : JMR
360
The journal of brand management : an international journal
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Management science : journal of the Institute for Operations Research and the Management Sciences
346
Journal of travel and tourism marketing
327
Tourism management : research, policies, practice
327
Journal of marketing management : MM
322
Journal of international consumer marketing
315
Journal of marketing communications
313
Journal of retailing
309
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
308
Cogent business & management
300
Marketing letters : a journal of research in marketing
295
Journal of marketing
294
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
291
Journal of consumer behaviour : an international research review
288
Journal of fashion marketing and management
287
The journal of consumer marketing
285
International journal of contemporary hospitality management
277
Technological forecasting & social change : an international journal
273
Journal of the Academy of Marketing Science
271
The journal of services marketing
270
Journal of business ethics : JOBE
263
Journal of hospitality marketing & management
260
Journal of economic psychology : research in economic psychology and behavioral economics
254
Marketing intelligence & planning
244
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
243
Young consumers : insight and ideas for responsible marketers
242
Food policy : economics planning and politics of food and agriculture
240
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ECONIS (ZBW)
685
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1
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10
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685
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
7
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
8
Crafting emotional engagement and immersive experiences : comprehensive scale development for and validation of hospitality marketing storytelling involvement
Ahmed, Sohel
;
Sharif, Taimur
;
Ding Hooi Ting
;
Sharif, …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1514-1529
Persistent link: https://www.econbiz.de/10014555546
Saved in:
9
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
10
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
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