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~isPartOf:"Psychology & marketing"
~language:"eng"
~language:"zho"
~subject:"Auslandsinvestition"
~subject:"Consumer behaviour"
~subject:"Germany"
~subject:"United States"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles written by one author"
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Auslandsinvestition
Consumer behaviour
Germany
United States
Konsumentenverhalten
658
Brand image
135
Markenimage
135
Advertising effects
122
USA
122
Werbewirkung
122
Brand management
112
Markenführung
112
Beziehungsmarketing
100
Relationship marketing
100
Social Web
85
Social web
85
Emotion
84
Customer satisfaction
78
Kundenzufriedenheit
78
Brand
77
Markenartikel
77
Experiment
70
Personality psychology
70
Persönlichkeitspsychologie
70
Viral marketing
61
Virales Marketing
61
Internet marketing
56
Online-Marketing
56
Advertising
53
Werbung
53
Psychology of advertising
51
Werbepsychologie
51
Online retailing
45
Online-Handel
45
Dienstleistungsqualität
42
Service quality
42
Einzelhandel
38
Marketing management
38
Marketingmanagement
38
Retail trade
38
Bibliometrics
35
Bibliometrie
35
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93
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Article
713
Book / Working Paper
12
Type of publication (narrower categories)
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Article in journal
Aufsatz im Buch
Collection of articles written by one author
Aufsatz in Zeitschrift
725
Collection of articles of several authors
12
Sammelwerk
12
Case study
2
Fallstudie
2
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All
Woodside, Arch G.
10
Yi, Youjae
9
Herrmann, Andreas
6
Chan, Eugene Y.
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Spence, Charles
5
Sprott, David E.
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Grewal, Dhruv
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Roper, Stuart
4
Sauer, Nicola E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Colbert, François
3
Darley, William K.
3
De Angelis, Matteo
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Grohmann, Bianca
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
Huber, Frank
3
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Published in...
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Psychology & marketing
Journal of business research : JBR
2,434
The American economic review
2,123
Journal of retailing and consumer services
1,983
Applied economics
1,728
The review of economics and statistics
1,493
The review of financial studies
1,364
American journal of agricultural economics
1,359
The journal of finance : the journal of the American Finance Association
1,320
Economics letters
1,166
Journal of banking & finance
1,001
Economic review
929
International journal of hospitality management
906
Economic inquiry : journal of the Western Economic Association International
896
Journal of financial economics
873
National tax journal
852
Monthly labor review : MLR
848
Southern economic journal
839
Applied economics letters
829
Journal of financial and quantitative analysis : JFQA
822
International journal of consumer studies
814
The journal of futures markets
793
Journal of human resources : JHR
789
Intereconomics : review of European economic policy
787
Journal of money, credit and banking : JMCB
749
Journal of business ethics : JOBE
721
The journal of economic perspectives : EP ; a journal of the American Economic Association
713
Journal of political economy
699
Energy economics
696
Technological forecasting & social change : an international journal
696
European journal of operational research : EJOR
670
Journal of consumer research : JCR ; an interdisciplinary bimonthly
661
The quarterly journal of economics
660
American economic journal : a journal of the American Economic Association
659
The journal of law & economics
647
ILR review : the journal of work and policy
640
Management science : journal of the Institute for Operations Research and the Management Sciences
636
Challenge
611
Health affairs : at the intersection of health, health care, and policy
595
Journal of public economics
583
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ECONIS (ZBW)
725
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1
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10
of
725
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
7
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
8
Crafting emotional engagement and immersive experiences : comprehensive scale development for and validation of hospitality marketing storytelling involvement
Ahmed, Sohel
;
Sharif, Taimur
;
Ding Hooi Ting
;
Sharif, …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1514-1529
Persistent link: https://www.econbiz.de/10014555546
Saved in:
9
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
10
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
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