//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Psychology & marketing"
~language:"eng"
~person:"Dufwenberg, Martin"
~person:"Humphrey, Ronald H."
~person:"Septianto, Felix"
~subject:"Corporate social responsibility"
~subject:"Emotion"
~subject:"Ethics"
~subject:"Fundraising"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Stimmung"
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Corporate social responsibility
Emotion
Ethics
Fundraising
Werbewirkung
Advertising
1
Advertising effects
1
Cognition
1
Consumer behaviour
1
Kognition
1
Konsumentenverhalten
1
Psychology of advertising
1
Satisfaction
1
Werbepsychologie
1
Werbung
1
Zufriedenheit
1
advertising
1
cognitive flexibility
1
happiness
1
metaphor
1
mixed emotions
1
sadness
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
Author
All
Dufwenberg, Martin
Humphrey, Ronald H.
Septianto, Felix
Bagozzi, Richard P.
3
Baker, Thomas L.
2
Flavián Blanco, Carlos
2
Huber, Frank
2
Lim, Weng Marc
2
Lunardo, Renaud
2
Verbeke, Willem J. M. I.
2
Addis, Michela
1
Agnihotri, Arpita
1
Amatulli, Cesare
1
Anaza, Nwamaka A.
1
Anghelcev, George
1
Antonetti, Paolo
1
Astous, Alain d'
1
Atalay, A. Selin
1
Augusto, Mário Gomes
1
Aurier, Philippe
1
Babin, Barry J.
1
Bachrach, Daniel G.
1
Baek, Tae Hyun
1
Balaji, M. S.
1
Baldo, Davide
1
Ball, Joan P.
1
Bargoni, Augusto
1
Barney, Christian
1
Barrena, Ramo
1
Belanche, Daniel
1
Belschak, Frank
1
Beruchashvili, Mariam
1
Bhattacharya, Saurabh
1
Bock, Dora E.
1
Boudewyns, Vanessa
1
Boujbel, Lilia
1
Bradley, Samuel D.
1
Carrero, Oliver
1
Casaló, Luis V.
1
Chang, Chingching
1
Chrissikopoulos, Vassilios
1
Chu, Wujin
1
Chung, Sorim
1
more ...
less ...
Published in...
All
Psychology & marketing
Working papers / Department of Economics, Eller College
7
Journal of business research : JBR
6
Journal of retailing and consumer services
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
European journal of marketing
3
Marketing letters : a journal of research in marketing
3
Affect and emotion : new directions in management ; theory and research
2
Australasian marketing journal
2
CESifo working papers
2
Entrepreneurship research journal : ERJ
2
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
2
Long range planning : LRP ; international journal of strategic management
2
Organizational dynamics : a quarterly review of organizational behavior for professional managers
2
Research on emotion in organizations
2
Working papers / Innocenzo Gasparini Institute for Economic Research
2
Asia Pacific journal of marketing and logistics
1
Australian journal of management
1
CESifo Working Paper Series
1
Emerald insight
1
Family business review : publ. on behalf of the Family Firm Institute
1
Games and economic behavior
1
Human relations : towards the integration of the social sciences
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JBE
1
Journal of economic behavior & organization : JEBO
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of public economic theory
1
Journal of world business : JWB
1
Leadership as emotional labour : management and the "managed heart"
1
Marketing intelligence & planning
1
Research companion to emotion in organizations
1
Research in management
1
The Academy of Management review : AMR
1
The American economic review
1
The Cambridge handbook of workplace affect
1
The SAGE handbook of leadership
1
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->