//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Psychology & marketing"
~language:"eng"
~person:"Jiang, Yuwei"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Brand management
Consumer behaviour
2
Konsumentenverhalten
2
Advertising effects
1
Beschwerdemanagement
1
Brand image
1
Complaint management
1
Dienstleistungsqualität
1
Markenführung
1
Markenimage
1
Product design
1
Product differentiation
1
Produktdifferenzierung
1
Produktgestaltung
1
Relationship marketing
1
Service quality
1
Werbewirkung
1
brand image
1
color
1
consumer judgments
1
customer identification
1
dehumanization
1
dissatisfaction
1
individuation
1
logo colorfulness
1
logo design
1
numerical identification
1
product variety
1
service failures
1
visual marketing
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
Author
All
Jiang, Yuwei
Woodside, Arch G.
4
Bauer, Brittney C.
3
DelVecchio, Devon
3
Hollebeek, Linda D.
3
Kuanr, Abhisek
3
Moulard, Julie Guidry
3
Ndubisi, Nelson Oly
3
Pradhan, Debasis
3
Sprott, David E.
3
Yi, Youjae
3
Al-Nabhani, Khalid
2
Albrecht, Carmen-Maria
2
Arnold, Mark J.
2
Bagozzi, Richard P.
2
Cheng, Li-Keng
2
Choi, Sejung Marina
2
Chow, Cheris W. C.
2
Chu, Xing-Yu
2
Darley, William K.
2
Hamilton Rice, Dan
2
Huang, Hazel H.
2
Hultman, Magnus
2
Krishen, Anjala S.
2
Lee, Michael S. W.
2
Leonidou, Leonidas C.
2
Luk, Chung-leung
2
Lunardo, Renaud
2
McLean, Graeme J.
2
Mitchell, Vincent-Wayne
2
Nataraajan, Rajan
2
Oghazi, Pejvak
2
Rauschnabel, Philipp A.
2
Rompay, Thomas J. L. van
2
Sauer, Nicola E.
2
Schaarschmidt, Mario
2
Song, Jiaqi
2
Sung, Yongjun
2
Toung, Chung-Lin
2
Urbonavicius, Sigitas
2
more ...
less ...
Published in...
All
Psychology & marketing
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research
1
Rutgers business review
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mitigating the negative effects of service failure through customer identification
Song, Jiaqi
;
Huang, Jiexian
;
Jiang, Yuwei
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 715-725
Persistent link: https://www.econbiz.de/10013165429
Saved in:
2
The colorful company : effects of brand logo colorfulness on consumer judgments
Song, Jiaqi
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1610-1620
Persistent link: https://www.econbiz.de/10013280176
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->