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~isPartOf:"Psychology & marketing"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Game theory"
~subject:"Großbritannien"
~subject:"Indien"
~subject:"Schätzung"
~type_genre:"Article in journal"
~type_genre:"Bibliografie enthalten"
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Consumer behaviour
Game theory
Großbritannien
Indien
Schätzung
Konsumentenverhalten
652
Brand image
135
Markenimage
135
Advertising effects
122
USA
122
United States
122
Werbewirkung
122
Brand management
112
Markenführung
112
Beziehungsmarketing
99
Relationship marketing
99
Emotion
83
Social Web
81
Social web
81
Customer satisfaction
78
Kundenzufriedenheit
78
Brand
77
Markenartikel
77
Experiment
69
Personality psychology
69
Persönlichkeitspsychologie
69
Viral marketing
60
Virales Marketing
60
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54
Online-Marketing
54
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53
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53
Psychology of advertising
51
Werbepsychologie
51
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45
Online-Handel
45
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42
Service quality
42
Einzelhandel
38
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38
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37
Marketingmanagement
37
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35
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35
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655
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10
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Article in journal
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665
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10
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10
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2
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Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Lim, Weng Marc
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Dwivedi, Yogesh Kumar
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Hollebeek, Linda D.
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Darley, William K.
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
Jiang, Yushi
3
Jiang, Yuwei
3
Kim, Jooyoung
3
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Psychology & marketing
Applied economics
2,479
Journal of business research : JBR
2,087
Journal of retailing and consumer services
1,984
Economics letters
1,640
Applied economics letters
1,472
Games and economic behavior
1,472
Journal of economic behavior & organization : JEBO
1,094
Economic modelling
1,063
Finance India : the quarterly journal of Indian Institute of Finance
967
The Indian economic journal
910
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
896
Journal of economic theory
851
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
834
European journal of operational research : EJOR
830
The economic journal : the journal of the Royal Economic Society
810
International journal of consumer studies
782
International journal of hospitality management
775
Energy economics
764
Economic developments in India : quarterly update : analysis, reports, policy documents
763
Management science : journal of the Institute for Operations Research and the Management Sciences
726
The American economic review
713
The Indian journal of economics
651
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
636
Journal of banking & finance
634
Applied financial economics
607
European economic review : EER
600
Journal of consumer research : JCR ; an interdisciplinary bimonthly
589
International review of economics & finance : IREF
587
Journal of international money and finance
538
Journal of econometrics
525
Global business review
514
The Asian economic review : journal of the Indian Institute of Economics
511
International journal of game theory : official journal of the Game Theory Society
509
Technological forecasting & social change : an international journal
507
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
505
Journal of economic psychology : research in economic psychology and behavioral economics
474
Finance research letters
469
The empirical economics letters : a monthly international journal of economics
454
Journal of public economics
449
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Source
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ECONIS (ZBW)
665
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1
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10
of
665
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Celebrity co-creator or celebrity endorser? : exploring mediating and moderating factors in Marcom decision
Roy, Subhadip
;
Mishrab, Aditya Shankar
;
Bailey, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 802-818
Persistent link: https://www.econbiz.de/10014518838
Saved in:
7
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
8
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
9
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
10
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
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