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~isPartOf:"Psychology & marketing"
~person:"Añó Sanz, Vicente"
~person:"Badrinarayanan, Vishag A."
~person:"Veloutsou, Cleopatra"
~subject:"Markenführung"
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Mapping brand community research from 2001 to 2021 : assessing the field's stage of development and a research agenda
Veloutsou, Cleopatra
;
Liao, Junyun
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 431-454
Persistent link: https://www.econbiz.de/10014290734
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