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~isPartOf:"Psychology & marketing"
~person:"Agarwal, James"
~person:"Badrinarayanan, Vishag A."
~person:"DesAutels, Philip"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
3
Social Web
3
Social web
3
Advertising
1
Beschaffung
1
Brand
1
Computerspiel
1
Customer integration
1
Film industry
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Filmwirtschaft
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Markenartikel
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Online retailing
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Online-Handel
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Procurement
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Social group
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Soziale Gruppe
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Video game
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Werbung
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analytic thinking
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experiential purchase
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holistic thinking
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material purchase
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online group buying
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self and social identity
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social comparison
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Agarwal, James
Badrinarayanan, Vishag A.
DesAutels, Philip
Filieri, Raffaele
3
Thomas, Veronica L.
3
De Angelis, Matteo
2
Flavián Blanco, Carlos
2
Gustafsson, Anders
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Chan, Kimmy Wa
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Psychology & marketing
Journal of business research : JBR
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Online group buying behavior : a study of experiential versus material purchases
Agarwal, James
;
Das, Gopal
;
Spence, Mark T.
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1946-1963
Persistent link: https://www.econbiz.de/10013465131
Saved in:
2
Determinants and outcomes of online brand tribalism : exploring communities of massively multiplayer online role playing games
Badrinarayanan, Vishag A.
;
Sierra, Jeremy J.
;
Taute, …
- In:
Psychology & marketing
31
(
2014
)
10
,
pp. 853-870
Persistent link: https://www.econbiz.de/10010484328
Saved in:
3
Unveiling videos : consumer-generated ads as qualitative inquiry
Berthon, Pierre R.
;
Pitt, Leyland F.
;
DesAutels, Philip
- In:
Psychology & marketing
28
(
2011
)
10
,
pp. 1044-1060
Persistent link: https://www.econbiz.de/10009316143
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