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~isPartOf:"Psychology & marketing"
~person:"Akdim, Khaoula"
~person:"Añó Sanz, Vicente"
~person:"Badrinarayanan, Vishag A."
~person:"Balabanis, George"
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Akdim, Khaoula
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Meta-analysis of social media influencer impact : key antecedents and theoretical foundations
Han, Jiseon
;
Balabanis, George
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 394-426
Persistent link: https://www.econbiz.de/10014467579
Saved in:
2
Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos
;
Akdim, Khaoula
;
Casaló, Luis V.
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
Saved in:
3
To post or not to post : social media sharing and sporting event performance
Prado-Gascó, Vicente
;
Calabuig Moreno, Ferran
;
Añó …
- In:
Psychology & marketing
34
(
2017
)
11
,
pp. 995-1003
Persistent link: https://www.econbiz.de/10011770805
Saved in:
4
Determinants and outcomes of online brand tribalism : exploring communities of massively multiplayer online role playing games
Badrinarayanan, Vishag A.
;
Sierra, Jeremy J.
;
Taute, …
- In:
Psychology & marketing
31
(
2014
)
10
,
pp. 853-870
Persistent link: https://www.econbiz.de/10010484328
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