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~isPartOf:"Psychology & marketing"
~person:"Anaza, Nwamaka A."
~person:"Bargoni, Augusto"
~person:"Boujbel, Lilia"
~subject:"Relationship marketing"
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Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
2
Personality antecedents of customer citizenship behaviors in online shopping situations
Anaza, Nwamaka A.
- In:
Psychology & marketing
31
(
2014
)
4
,
pp. 251-263
Persistent link: https://www.econbiz.de/10010347726
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