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~isPartOf:"Psychology & marketing"
~person:"Arnold, Mark J."
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Brand image
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Consumer behaviour
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attribution theory
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brand crisis
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brand switching
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celebrity endorsement
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commitment
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consumer-brand relationships
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endorser reputation
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memory associative network
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positive word-of-mouth
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price premium
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Arnold, Mark J.
Woodside, Arch G.
5
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Kuanr, Abhisek
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Pradhan, Debasis
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Psychology & marketing
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Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
2
The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
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