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~isPartOf:"Psychology & marketing"
~person:"Astous, Alain d'"
~subject:"Brand image"
~subject:"Dienstleistungsqualität"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Astous, Alain d'
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Guilty by association : the perils of celebrity endorsement for endorsed brands and their direct competitors
Carrilat, François A.
;
Astous, Alain d'
;
Christianis, …
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 1024-1039
Persistent link: https://www.econbiz.de/10010460830
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