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~isPartOf:"Psychology & marketing"
~person:"Badenes-Rocha, Alberto"
~person:"Badrinarayanan, Vishag A."
~subject:"Konsumentenverhalten"
~subject:"Social group"
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Badenes-Rocha, Alberto
Badrinarayanan, Vishag A.
Filieri, Raffaele
3
Thomas, Veronica L.
3
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2
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Psychology & marketing
International journal of advertising : the review of marketing communications
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Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and eye-tracking measures
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
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2
Determinants and outcomes of online brand tribalism : exploring communities of massively multiplayer online role playing games
Badrinarayanan, Vishag A.
;
Sierra, Jeremy J.
;
Taute, …
- In:
Psychology & marketing
31
(
2014
)
10
,
pp. 853-870
Persistent link: https://www.econbiz.de/10010484328
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