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~isPartOf:"Psychology & marketing"
~person:"Badrinarayanan, Vishag A."
~person:"Gustafsson, Anders"
~person:"Sauer, Nicola E."
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
Saved in:
3
Motivational drivers of content contribution to company- versus consumer-hosted online communities
Teichmann, Karin
;
Sauer, Nicola E.
;
Plank, Andreas
; …
- In:
Psychology & marketing
32
(
2015
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10010527157
Saved in:
4
Online consumption communities : an introduction
Sauer, Nicola E.
;
Wiertz, Caroline
- In:
Psychology & marketing
32
(
2015
)
3
,
pp. 235-239
Persistent link: https://www.econbiz.de/10010527173
Saved in:
5
Special issue: Online consumption communities
Sauer, Nicola E.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10010527174
Saved in:
6
Determinants and outcomes of online brand tribalism : exploring communities of massively multiplayer online role playing games
Badrinarayanan, Vishag A.
;
Sierra, Jeremy J.
;
Taute, …
- In:
Psychology & marketing
31
(
2014
)
10
,
pp. 853-870
Persistent link: https://www.econbiz.de/10010484328
Saved in:
7
Brand community : drivers and outcomes
Sauer, Nicola E.
- In:
Psychology & marketing
27
(
2010
)
4
,
pp. 347-368
Persistent link: https://www.econbiz.de/10003963755
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