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~isPartOf:"Psychology & marketing"
~person:"Baek, Tae Hyun"
~subject:"Brand image"
~subject:"Dienstleistungsqualität"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Baek, Tae Hyun
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The differential roles of brand credibility and brand prestige in consumer brand choice
Baek, Tae Hyun
;
Kim, Jooyoung
;
Yu, Jay Hyunjae
- In:
Psychology & marketing
27
(
2010
)
7
,
pp. 662-678
Persistent link: https://www.econbiz.de/10003990413
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