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~isPartOf:"Psychology & marketing"
~person:"Chang, Chingching"
~person:"Geuens, Maggie"
~person:"King, Stephen"
~person:"Phau, Ian"
~person:"Reijmersdal, Eva A. van"
~person:"Rosengren, Sara"
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Advertising effects
5
Werbewirkung
5
Brand
2
Markenartikel
2
Psychology of advertising
2
Werbepsychologie
2
Advertising
1
Consumer behaviour
1
Corporate disclosure
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Fernsehwerbung
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Frauen
1
Frauenpolitik
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Konsumentenverhalten
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Chang, Chingching
Geuens, Maggie
King, Stephen
Phau, Ian
Reijmersdal, Eva A. van
Rosengren, Sara
Wagner, Udo
4
Mishrab, Aditya Shankar
3
Bailey, Ainsworth Anthony
2
Bauer, Brittney C.
2
Boeuf, Benjamin
2
Choi, Yung Kyun
2
Fleck, Nathalie
2
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2
Roy, Subhadip
2
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2
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1
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1
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1
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1
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1
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1
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1
Auschaitrakul, Sumitra
1
Baek, Tae Hyun
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Bailey, Ainsworth A.
1
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1
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1
Brengman, Malaika
1
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1
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1
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1
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Psychology & marketing
Journal of advertising : official publication of the American Academy of Advertising
18
International journal of advertising : the quarterly review of marketing communications
14
A master class in brand planning : the timeless works of Stephen King
8
Journal of advertising research
6
International journal of advertising : the review of marketing communications
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Journal of marketing communications
4
Marketing intelligence & planning
3
Young consumers : insight and ideas for responsible marketers
3
European journal of marketing : EJM
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Advances in advertising research
1
Advertising in new formats and media : current research and implications for marketers
1
Cutting edge international research
1
EAA Series
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of global marketing
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
New directions in international advertising research
1
Springer Gabler Research
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SpringerLink / Bücher
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
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ECONIS (ZBW)
5
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5
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1
Advertising "like a girl" : toward a better understanding of "femvertising" and its effects
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
Psychology & marketing
34
(
2017
)
8
,
pp. 795-806
Persistent link: https://www.econbiz.de/10011738089
Saved in:
2
Effects of sponsorship disclosure timing on the processing of sponsored content : a study on the effectiveness of European disclosure regulations
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 214-224
Persistent link: https://www.econbiz.de/10010341741
Saved in:
3
The role of ad-evoked consumption visions in predicting brand attitudes : a relevancy principle model
Chang, Chingching
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 956-967
Persistent link: https://www.econbiz.de/10009691212
Saved in:
4
Making unique choices or being like others : how priming self-concepts influences advertising effectiveness
Chang, Chingching
- In:
Psychology & marketing
27
(
2010
)
4
,
pp. 399-415
Persistent link: https://www.econbiz.de/10003963759
Saved in:
5
Ad framing effects for consumption products : an affect priming process
Chang, Chingching
- In:
Psychology & marketing
25
(
2008
)
1
,
pp. 24-46
Persistent link: https://www.econbiz.de/10003735795
Saved in:
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