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~isPartOf:"Psychology & marketing"
~person:"Girardin, Florent"
~person:"Han, Jin K."
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What's in a name? : the impact of subcategory salience on value perception and upgrade intention for multicategory products
Han, Jin K.
;
Chung, Seh Woong
;
Sohn, Yong Seok
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 913-922
Persistent link: https://www.econbiz.de/10011970103
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2
Exploring different types of sharing : a proposed segmentation of the market for "sharing" businesses
Hellwig, Katharina
;
Morhart, Felicitas
;
Girardin, Florent
; …
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 891-906
Persistent link: https://www.econbiz.de/10011340195
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