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~isPartOf:"Psychology & marketing"
~person:"Huber, Frank"
~source:"econis"
~subject:"Consumer behaviour"
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Huber, Frank
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The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
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