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~isPartOf:"Psychology & marketing"
~person:"Jiang, Yushi"
~subject:"EU-Staaten"
~subject:"Sales promotion"
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When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin
;
Li, Jiang
;
Jiang, Yushi
;
Liu, Chun
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
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