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~isPartOf:"Psychology & marketing"
~person:"Kull, Alexander J."
~subject:"Brand management"
~subject:"cause-related marketing"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Sanchez, Alison
;
Kull, Alexander J.
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2401-2412
Persistent link: https://www.econbiz.de/10013465203
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