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~isPartOf:"Psychology & marketing"
~person:"Pitt, Leyland F."
~subject:"Konsumentenverhalten"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Non-commercial literature"
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Konsumentenverhalten
Consumer behaviour
4
Advertising
2
Artificial intelligence
2
Künstliche Intelligenz
2
Social Web
2
Social web
2
Werbung
2
Australia
1
Australien
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Amtsdruckschrift
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Non-commercial literature
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English
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Pitt, Leyland F.
Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Kim, Jungkeun
4
Park, Jooyoung
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Darley, William K.
3
De Angelis, Matteo
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
Jiang, Yushi
3
Jiang, Yuwei
3
Kim, Jooyoung
3
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Psychology & marketing
Business horizons
5
International journal of wine business research : IJWBR
3
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
International journal of technology marketing : IJTMkt
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of engineering and technology management : JET-M
1
Journal of financial services marketing : JFSM
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of retailing and consumer services
1
Journal of service theory and practice
1
Journal of strategic marketing
1
Journal of the Operational Research Society : OR
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The journal of consumer marketing
1
Tourism and hospitality research : the surrey quarterly review
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ECONIS (ZBW)
4
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1
Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
2
Consumer subversion and its relationship to anti-consumption, deviant and dysfunctional behaviors, and consumer revenge
Wilson, Matthew
;
Robson, Karen
;
Pitt, Leyland F.
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 598-611
Persistent link: https://www.econbiz.de/10012817141
Saved in:
3
The intra- and inter-personal dynamics associated with consuming sensitive products : understanding the consumption of erectile function aids using dimensional qualitative research
Newton, Fiona J.
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009501841
Saved in:
4
Unveiling videos : consumer-generated ads as qualitative inquiry
Berthon, Pierre R.
;
Pitt, Leyland F.
;
DesAutels, Philip
- In:
Psychology & marketing
28
(
2011
)
10
,
pp. 1044-1060
Persistent link: https://www.econbiz.de/10009316143
Saved in:
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