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~isPartOf:"Psychology & marketing"
~source:"econis"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Markenführung"
~subject:"Service quality"
~subject:"Social web"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Subject
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Brand image
Brand management
Markenführung
Service quality
Social web
Theory
Consumer behaviour
658
Konsumentenverhalten
658
Markenimage
101
Beziehungsmarketing
75
Relationship marketing
75
Brand
63
Markenartikel
63
USA
62
United States
62
Advertising effects
59
Werbewirkung
59
Emotion
56
Personality psychology
50
Persönlichkeitspsychologie
50
Customer satisfaction
48
Kundenzufriedenheit
48
Experiment
44
Social Web
41
Advertising
36
Online retailing
36
Online-Handel
36
Werbung
36
Viral marketing
34
Virales Marketing
34
Einzelhandel
32
Retail trade
32
Dienstleistungsqualität
26
Cognition
25
Internet marketing
25
Kognition
25
Luxury goods
25
Luxusgüter
25
Online-Marketing
25
Confidence
24
Vertrauen
24
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Undetermined
89
Free
37
Type of publication
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Article
192
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
Article
Conference proceedings
Glossar enthalten
Glossary included
Marktinformation
Umfrage
Aufsatz in Zeitschrift
195
Collection of articles of several authors
3
Sammelwerk
3
Language
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English
195
Author
All
Woodside, Arch G.
6
Thomas, Veronica L.
4
Yi, Youjae
4
Albrecht, Carmen-Maria
3
Bauer, Brittney C.
3
Filieri, Raffaele
3
Kim, Jooyoung
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Rauschnabel, Philipp A.
3
Sauer, Nicola E.
3
Ahn, Sun Joo
2
Arnold, Mark J.
2
Bagozzi, Richard P.
2
Bodur, H. Onur
2
Cheng, Li-Keng
2
Das, Gopal
2
De Angelis, Matteo
2
Flavián Blanco, Carlos
2
Gustafsson, Anders
2
Hollebeek, Linda D.
2
Huang, Hazel H.
2
Jiang, Yuwei
2
Krishen, Anjala S.
2
Lee, Michael S. W.
2
Lunardo, Renaud
2
Mariani, Marcello M.
2
Miceli, Gaetano
2
Mitchell, Vincent-Wayne
2
Penz, Elfriede
2
Pozharliev, Rumen
2
Prentice, Catherine
2
Quach, Sara
2
Raimondo, Maria Antonietta
2
Rompay, Thomas J. L. van
2
Ruyter, Ko de
2
Saenger, Christina
2
Sarstedt, Marko
2
Song, Jiaqi
2
Spence, Mark T.
2
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Published in...
All
Psychology & marketing
Journal of business research : JBR
778
Journal of retailing and consumer services
685
The journal of product & brand management
320
The journal of brand management : an international journal
302
International journal of hospitality management
294
Asia Pacific journal of marketing and logistics
155
European journal of marketing : EJM
139
Journal of travel and tourism marketing
133
The journal of services marketing
133
Journal of marketing communications
132
International journal of contemporary hospitality management
125
Cogent business & management
120
Marketing intelligence & planning
118
Journal of hospitality marketing & management
116
International journal of internet marketing and advertising : IJIMA
115
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
111
International journal of consumer studies
109
Journal of the Academy of Marketing Science
109
Journal of international consumer marketing
105
Journal of strategic marketing
104
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
102
Journal of marketing
102
Management science : journal of the Institute for Operations Research and the Management Sciences
101
International journal of advertising : the review of marketing communications
100
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
97
Technological forecasting & social change : an international journal
97
Marketing letters : a journal of research in marketing
95
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
94
Journal of marketing management : MM
94
Journal of promotion management : innovations in planning and applied research
94
The service industries journal
93
The journal of consumer marketing
87
Tourism management : research, policies, practice
87
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
Journal of global marketing
84
Journal of fashion marketing and management
83
Journal of marketing research : JMR
81
Journal of consumer research : JCR ; an interdisciplinary bimonthly
80
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Source
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ECONIS (ZBW)
Showing
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195
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
How social media influencer collaborations are perceived by consumers
Thomas, Veronica L.
;
Fowler, Kendra
;
Taheran, Faegheh
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 168-183
Persistent link: https://www.econbiz.de/10014467483
Saved in:
3
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
4
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
5
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
6
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
7
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
8
Ordinary customer experience : conceptualization, characterization, and implications
Heinonen, Kristina
;
Lipkin, Michaela
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1720-1736
Persistent link: https://www.econbiz.de/10014338320
Saved in:
9
When to present an extended warranty : pre- vs. post-purchasing a product
Kim, Dongeun
;
Nayakankuppam, Dhananjay
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1821-1829
Persistent link: https://www.econbiz.de/10014338327
Saved in:
10
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
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