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~isPartOf:"Psychology & marketing"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Service quality"
~subject:"Social web"
~subject:"Theory"
~subject:"United States"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Brand image
Markenführung
Service quality
Social web
Theory
United States
Consumer behaviour
658
Konsumentenverhalten
658
Markenimage
101
Brand management
89
Beziehungsmarketing
75
Relationship marketing
75
Brand
63
Markenartikel
63
USA
62
Advertising effects
59
Werbewirkung
59
Emotion
56
Personality psychology
50
Persönlichkeitspsychologie
50
Customer satisfaction
48
Kundenzufriedenheit
48
Experiment
44
Social Web
41
Advertising
36
Online retailing
36
Online-Handel
36
Werbung
36
Viral marketing
34
Virales Marketing
34
Einzelhandel
32
Retail trade
32
Dienstleistungsqualität
26
Cognition
25
Internet marketing
25
Kognition
25
Luxury goods
25
Luxusgüter
25
Online-Marketing
25
Confidence
24
Vertrauen
24
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Undetermined
96
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37
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Article
244
Book / Working Paper
3
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Article in journal
Article
Conference proceedings
Glossar enthalten
Glossary included
Marktinformation
Umfrage
Aufsatz in Zeitschrift
247
Collection of articles of several authors
3
Sammelwerk
3
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English
247
Author
All
Woodside, Arch G.
6
Sauer, Nicola E.
4
Thomas, Veronica L.
4
Yi, Youjae
4
Albrecht, Carmen-Maria
3
Bauer, Brittney C.
3
Filieri, Raffaele
3
Kim, Jooyoung
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Rauschnabel, Philipp A.
3
Ahn, Sun Joo
2
Arnold, Mark J.
2
Bagozzi, Richard P.
2
Belk, Russell W.
2
Bodur, H. Onur
2
Carlson, Brad D.
2
Cheng, Li-Keng
2
Das, Gopal
2
De Angelis, Matteo
2
Fang, Xiang
2
Flavián Blanco, Carlos
2
Goldsmith, Ronald E.
2
Gould, Stephen J.
2
Gustafsson, Anders
2
Hollebeek, Linda D.
2
Huang, Hazel H.
2
Jiang, Yuwei
2
Johnson, Jennifer Wiggins
2
Krishen, Anjala S.
2
Lee, Michael S. W.
2
Lennon, Sharron J.
2
Lunardo, Renaud
2
Mariani, Marcello M.
2
Miceli, Gaetano
2
Mitchell, Vincent-Wayne
2
Penz, Elfriede
2
Pozharliev, Rumen
2
Prentice, Catherine
2
Quach, Sara
2
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Published in...
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Psychology & marketing
Journal of business research : JBR
826
Journal of retailing and consumer services
745
International journal of hospitality management
331
The journal of product & brand management
327
The journal of brand management : an international journal
306
Journal of consumer research : JCR ; an interdisciplinary bimonthly
215
Asia Pacific journal of marketing and logistics
167
European journal of marketing : EJM
151
Journal of travel and tourism marketing
146
International journal of consumer studies
144
The journal of services marketing
144
International journal of contemporary hospitality management
135
Journal of marketing communications
134
Journal of hospitality marketing & management
131
Journal of international consumer marketing
131
Journal of fashion marketing and management
128
Journal of the Academy of Marketing Science
123
Cogent business & management
122
International journal of internet marketing and advertising : IJIMA
121
Journal of marketing
119
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
119
The journal of consumer marketing
118
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
115
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
108
Marketing intelligence & planning
107
Management science : journal of the Institute for Operations Research and the Management Sciences
105
Journal of strategic marketing
103
Marketing letters : a journal of research in marketing
103
Journal of marketing management : MM
101
Technological forecasting & social change : an international journal
100
International journal of advertising : the review of marketing communications
99
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
99
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
98
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
International journal of retail & distribution management
93
The service industries journal
93
Journal of global marketing
92
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
92
Journal of promotion management : innovations in planning and applied research
92
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ECONIS (ZBW)
Showing
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247
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
How social media influencer collaborations are perceived by consumers
Thomas, Veronica L.
;
Fowler, Kendra
;
Taheran, Faegheh
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 168-183
Persistent link: https://www.econbiz.de/10014467483
Saved in:
3
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
4
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
5
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
6
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
7
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
8
Ordinary customer experience : conceptualization, characterization, and implications
Heinonen, Kristina
;
Lipkin, Michaela
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1720-1736
Persistent link: https://www.econbiz.de/10014338320
Saved in:
9
When to present an extended warranty : pre- vs. post-purchasing a product
Kim, Dongeun
;
Nayakankuppam, Dhananjay
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1821-1829
Persistent link: https://www.econbiz.de/10014338327
Saved in:
10
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
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