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~isPartOf:"Psychology & marketing"
~source:"econis"
~subject:"Markenführung"
~subject:"Service quality"
~subject:"Social web"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Markenführung
Service quality
Social web
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Consumer behaviour
658
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658
Brand image
101
Markenimage
101
Brand management
89
Beziehungsmarketing
75
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75
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63
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Woodside, Arch G.
6
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2
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1
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1
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1
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Psychology & marketing
Journal of business research : JBR
709
Journal of retailing and consumer services
623
The journal of product & brand management
305
International journal of hospitality management
281
The journal of brand management : an international journal
279
The journal of services marketing
132
Asia Pacific journal of marketing and logistics
131
International journal of contemporary hospitality management
122
European journal of marketing : EJM
121
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114
Journal of hospitality marketing & management
113
Cogent business & management
112
International journal of internet marketing and advertising : IJIMA
111
Journal of marketing communications
111
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
106
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
102
International journal of consumer studies
100
Journal of the Academy of Marketing Science
99
Management science : journal of the Institute for Operations Research and the Management Sciences
99
Journal of strategic marketing
97
Marketing intelligence & planning
95
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
95
Technological forecasting & social change : an international journal
95
International journal of advertising : the review of marketing communications
91
Journal of marketing
90
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
89
The service industries journal
87
Journal of promotion management : innovations in planning and applied research
85
Journal of marketing management : MM
84
Marketing letters : a journal of research in marketing
84
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
Journal of international consumer marketing
82
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
77
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
Tourism management : research, policies, practice
75
Services marketing quarterly
74
International journal of electronic marketing and retailing : IJEMR
73
Journal of internet commerce
70
Journal of retailing
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ECONIS (ZBW)
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
How social media influencer collaborations are perceived by consumers
Thomas, Veronica L.
;
Fowler, Kendra
;
Taheran, Faegheh
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 168-183
Persistent link: https://www.econbiz.de/10014467483
Saved in:
3
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
4
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
5
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
6
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
7
Ordinary customer experience : conceptualization, characterization, and implications
Heinonen, Kristina
;
Lipkin, Michaela
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1720-1736
Persistent link: https://www.econbiz.de/10014338320
Saved in:
8
When to present an extended warranty : pre- vs. post-purchasing a product
Kim, Dongeun
;
Nayakankuppam, Dhananjay
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1821-1829
Persistent link: https://www.econbiz.de/10014338327
Saved in:
9
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
10
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
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