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~isPartOf:"Psychology & marketing"
~subject:"Australia"
~subject:"Innovation"
~subject:"United States"
~subject:"Urheberrecht"
~type_genre:"Aufsatz in Zeitschrift"
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Engaging fans on microblog : the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement
Gong, Wanqi
;
Li, Xigen
- In:
Psychology & marketing
34
(
2017
)
7
,
pp. 720-732
Persistent link: https://www.econbiz.de/10011738072
Saved in:
2
Artist authenticity : how artists' passion and commitment shape consumers' perceptions and behavioral intentions across genders
Moulard, Julie Guidry
;
Hamilton Rice, Dan
;
Popp …
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 576-590
Persistent link: https://www.econbiz.de/10010399726
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