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~isPartOf:"Psychology & marketing"
~subject:"Brand image"
~subject:"Customer satisfaction"
~subject:"E-commerce"
~subject:"Markenartikel"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Brand image
Customer satisfaction
E-commerce
Markenartikel
Consumer behaviour
658
Konsumentenverhalten
658
Markenimage
101
Brand management
89
Markenführung
89
Beziehungsmarketing
75
Relationship marketing
75
Brand
63
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62
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62
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59
Werbewirkung
59
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56
Personality psychology
50
Persönlichkeitspsychologie
50
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48
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44
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41
Social web
41
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36
Online retailing
36
Online-Handel
36
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34
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34
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32
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32
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26
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25
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25
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181
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Woodside, Arch G.
5
Yi, Youjae
5
Sung, Yongjun
4
Albrecht, Carmen-Maria
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Darley, William K.
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Cheng, Li-Keng
2
Choi, Sejung Marina
2
Huang, Hazel H.
2
Kim, Jooyoung
2
Lee, Michael S. W.
2
Lunardo, Renaud
2
Mariani, Marcello M.
2
Miceli, Gaetano
2
Mitchell, Vincent-Wayne
2
Park, Min Sook
2
Penz, Elfriede
2
Raimondo, Maria Antonietta
2
Rauschnabel, Philipp A.
2
Roper, Stuart
2
Stöttinger, Barbara
2
Suh, Jung-chae
2
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2
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1
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1
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1
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1
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1
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1
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1
Ansell, Jonathan
1
Arli, Denni
1
Asante, Isaac Owusu
1
Ashill, Nicholas J.
1
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Psychology & marketing
Journal of retailing and consumer services
676
Journal of business research : JBR
615
The journal of product & brand management
280
The journal of brand management : an international journal
274
International journal of hospitality management
250
Asia Pacific journal of marketing and logistics
150
Cogent business & management
131
Journal of travel and tourism marketing
123
European journal of marketing : EJM
118
The journal of services marketing
118
Journal of hospitality marketing & management
114
International journal of contemporary hospitality management
102
Journal of international consumer marketing
94
Journal of strategic marketing
93
Marketing intelligence & planning
92
Journal of marketing communications
88
Tourism management : research, policies, practice
88
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
87
International journal of consumer studies
85
International journal of electronic marketing and retailing : IJEMR
84
Journal of fashion marketing and management
83
Journal of the Academy of Marketing Science
83
Journal of internet commerce
79
The international review of retail, distribution and consumer research
79
International journal of retail & distribution management
78
The journal of consumer marketing
77
Journal of global marketing
76
Journal of marketing
76
Marketing letters : a journal of research in marketing
74
International journal of internet marketing and advertising : IJIMA
73
Journal of retailing
73
The service industries journal
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
Services marketing quarterly
68
Journal of consumer research : JCR ; an interdisciplinary bimonthly
67
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
67
Electronic commerce research
66
Journal of Islamic marketing
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
65
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ECONIS (ZBW)
181
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1
How technological and natural consumption experiences impact consumer well-being : the role of consumer mindfulness and fatigue
Zarantonello, Lia
;
Grappi, Silvia
;
Formisano, Marcello
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 465-491
Persistent link: https://www.econbiz.de/10014467606
Saved in:
2
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
3
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
4
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
5
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
6
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
7
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
8
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
9
The impact of service robots on customer satisfaction online ratings : the moderating effects of rapport and contextual review factors
Borghi, Matteo
;
Mariani, Marcello M.
;
Vega, Rodrigo P.
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2355-2369
Persistent link: https://www.econbiz.de/10014432406
Saved in:
10
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
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