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~isPartOf:"Psychology & marketing"
~subject:"Brand image"
~subject:"Dienstleistungsqualität"
~subject:"Online-Handel"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Dienstleistungsqualität
Online-Handel
Service quality
Consumer behaviour
658
Konsumentenverhalten
658
Markenimage
101
Brand management
89
Markenführung
89
Beziehungsmarketing
75
Relationship marketing
75
Brand
63
Markenartikel
63
USA
62
United States
62
Advertising effects
59
Werbewirkung
59
Emotion
56
Personality psychology
50
Persönlichkeitspsychologie
50
Customer satisfaction
48
Kundenzufriedenheit
48
Experiment
44
Social Web
41
Social web
41
Advertising
36
Online retailing
36
Werbung
36
Viral marketing
34
Virales Marketing
34
Einzelhandel
32
Retail trade
32
Cognition
25
Internet marketing
25
Kognition
25
Luxury goods
25
Luxusgüter
25
Online-Marketing
25
Confidence
24
Vertrauen
24
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Article
159
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2
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Article in journal
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Aufsatz in Zeitschrift
161
Collection of articles of several authors
2
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2
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English
161
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Woodside, Arch G.
5
Yi, Youjae
5
Albrecht, Carmen-Maria
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Bauer, Brittney C.
2
Cheng, Li-Keng
2
Chung, Sorim
2
Darley, William K.
2
Gupta, Sumeet
2
Huang, Hazel H.
2
Jiang, Yuwei
2
Kim, Jooyoung
2
Kim, Minjeong
2
Lee, Michael S. W.
2
Lennon, Sharron J.
2
Lunardo, Renaud
2
Mariani, Marcello M.
2
Miceli, Gaetano
2
Mitchell, Vincent-Wayne
2
Penz, Elfriede
2
Prentice, Catherine
2
Raimondo, Maria Antonietta
2
Ruyter, Ko de
2
Song, Jiaqi
2
Spence, Mark T.
2
Stöttinger, Barbara
2
Suh, Jung-chae
2
Sung, Yongjun
2
Toung, Chung-Lin
2
Acikgoz, Fulya
1
Agarwal, James
1
Aggarwal, Praveen
1
Akram, Muhammad Shakaib
1
Akrout, Houcine
1
Al-Mutawa, Fajer Saleh
1
Al-Nabhani, Khalid
1
Alexander, Veronika
1
Alguezaui, Salma
1
Anaza, Nwamaka A.
1
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Psychology & marketing
Journal of retailing and consumer services
717
Journal of business research : JBR
623
International journal of hospitality management
277
The journal of product & brand management
254
The journal of brand management : an international journal
217
Asia Pacific journal of marketing and logistics
155
Cogent business & management
130
The journal of services marketing
128
Journal of travel and tourism marketing
112
International journal of contemporary hospitality management
111
Journal of hospitality marketing & management
111
European journal of marketing : EJM
105
International journal of electronic marketing and retailing : IJEMR
103
International journal of consumer studies
101
Journal of international consumer marketing
101
Journal of internet commerce
98
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
94
International journal of retail & distribution management
94
The service industries journal
91
Journal of marketing communications
89
International journal of internet marketing and advertising : IJIMA
86
Journal of strategic marketing
84
The international review of retail, distribution and consumer research
84
Journal of retailing
83
Electronic commerce research
81
Marketing intelligence & planning
80
Journal of marketing
78
Journal of the Academy of Marketing Science
78
Journal of fashion marketing and management
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
77
The journal of consumer marketing
76
Journal of global marketing
75
Tourism management : research, policies, practice
74
Services marketing quarterly
73
International journal of retail and distribution management
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Journal of Islamic marketing
61
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ECONIS (ZBW)
161
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1
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161
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
3
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
4
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
5
Ordinary customer experience : conceptualization, characterization, and implications
Heinonen, Kristina
;
Lipkin, Michaela
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1720-1736
Persistent link: https://www.econbiz.de/10014338320
Saved in:
6
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
7
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
8
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
9
The impact of service robots on customer satisfaction online ratings : the moderating effects of rapport and contextual review factors
Borghi, Matteo
;
Mariani, Marcello M.
;
Vega, Rodrigo P.
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2355-2369
Persistent link: https://www.econbiz.de/10014432406
Saved in:
10
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
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