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~isPartOf:"Psychology & marketing"
~subject:"Brand image"
~subject:"Emotion"
~subject:"Konsumentenverhalten"
~subject:"Narrative Methode"
~subject:"Theory"
~subject:"Werbung"
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Search: subject:"Brand Management"
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Brand image
Emotion
Konsumentenverhalten
Narrative Methode
Theory
Werbung
Brand management
112
Markenführung
112
Consumer behaviour
89
Markenimage
70
Brand
48
Markenartikel
48
Beziehungsmarketing
26
Relationship marketing
26
Advertising effects
23
Werbewirkung
23
Personality psychology
13
Persönlichkeitspsychologie
13
Social Web
12
Social web
12
Internet marketing
10
Online-Marketing
10
Advertising
9
Customer satisfaction
8
Kundenzufriedenheit
8
Luxury goods
8
Luxusgüter
8
brand loyalty
7
branding
7
Celebrity endorsement
5
Celebrity-Werbung
5
Experiment
5
Satisfaction
5
Zufriedenheit
5
brand personality
5
Brand extension
4
Brand loyalty
4
Credibility
4
Glaubwürdigkeit
4
Markentransfer
4
Markentreue
4
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Undetermined
54
Free
19
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Article
98
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
99
Aufsatz in Zeitschrift
99
Collection of articles of several authors
1
Sammelwerk
1
Language
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English
99
Author
All
Woodside, Arch G.
4
Bauer, Brittney C.
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Albrecht, Carmen-Maria
2
Arnold, Mark J.
2
Bagozzi, Richard P.
2
DelVecchio, Devon
2
Lee, Michael S. W.
2
Rauschnabel, Philipp A.
2
Rompay, Thomas J. L. van
2
Sprott, David E.
2
Aboulnasr, Khaled
1
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Akram, Muhammad Shakaib
1
Akrout, Houcine
1
Amar, Moty
1
Ansari, Shiveen
1
Ansell, Jonathan
1
Arli, Denni
1
Asante, Isaac Owusu
1
Ashill, Nicholas J.
1
Ashley, Christy
1
Augusto, Mário Gomes
1
Bao, Jia Yao Esther
1
Bao, Yongchuan
1
Bargoni, Augusto
1
Barnes, Stuart J.
1
Bartikowski, Boris
1
Bauer, Hans H.
1
Baugh, Lee A.
1
Bhattacharjee, Debashree Roy
1
Bodur, H. Onur
1
Boeuf, Benjamin
1
Boisvert, Jean
1
Bontekoe, Fenna
1
Borel, Laurence
1
Braig, Bridgette M.
1
Brown, Stephen
1
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Published in...
All
Psychology & marketing
Journal of business research : JBR
477
The journal of brand management : an international journal
368
The journal of product & brand management
342
Journal of retailing and consumer services
265
SpringerLink / Bücher
108
European journal of marketing : EJM
101
Asia Pacific journal of marketing and logistics
91
Journal of marketing communications
89
Marketing intelligence & planning
87
International journal of hospitality management
86
Journal of strategic marketing
80
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
79
Journal of promotion management : innovations in planning and applied research
70
International journal of advertising : the review of marketing communications
66
Journal of the Academy of Marketing Science
65
Journal of marketing management : MM
61
Marketing letters : a journal of research in marketing
61
The IUP journal of brand management : IJBRM
60
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of international consumer marketing
59
International journal of internet marketing and advertising : IJIMA
58
International marketing review
58
Journal of marketing
58
Cogent business & management
56
Journal of promotion management : JPM
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
Journal of global marketing
51
The journal of consumer marketing
49
International journal of consumer studies
48
Journal of marketing management : JMM ; journal of the Academy of Marketing
48
Journal of fashion marketing and management
46
Tourism management : research, policies, practice
46
Journal of travel and tourism marketing
45
European journal of marketing
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
Journal of marketing research : JMR
41
International journal of retail & distribution management
40
Journal of international marketing
40
Qualitative market research : an international journal
40
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ECONIS (ZBW)
99
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1
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99
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
4
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
5
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
6
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
7
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
8
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
9
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
10
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
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