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~isPartOf:"Psychology & marketing"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Brand image
Experiment
Service quality
Consumer behaviour
658
Konsumentenverhalten
658
Markenimage
101
Brand management
89
Markenführung
89
Beziehungsmarketing
75
Relationship marketing
75
Brand
63
Markenartikel
63
USA
62
United States
62
Advertising effects
59
Werbewirkung
59
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56
Personality psychology
50
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50
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48
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48
Social Web
41
Social web
41
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36
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36
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36
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36
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34
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34
Einzelhandel
32
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32
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26
Cognition
25
Internet marketing
25
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25
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25
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25
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25
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166
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Article
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Woodside, Arch G.
6
Yi, Youjae
4
Albrecht, Carmen-Maria
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Astous, Alain d'
2
Bauer, Brittney C.
2
Chan, Eugene Y.
2
Cheng, Li-Keng
2
Chu, Xing-Yu
2
Huang, Hazel H.
2
Jiang, Yuwei
2
Kim, Jooyoung
2
Lee, Michael S. W.
2
Lunardo, Renaud
2
Mariani, Marcello M.
2
Miceli, Gaetano
2
Mitchell, Vincent-Wayne
2
Penz, Elfriede
2
Prentice, Catherine
2
Quach, Sara
2
Raimondo, Maria Antonietta
2
Song, Jiaqi
2
Stöttinger, Barbara
2
Sung, Yongjun
2
Thaichon, Park
2
Toung, Chung-Lin
2
Wyer, Robert S.
2
Acikgoz, Fulya
1
Ahmmad, Kamal
1
Akamatsu, Naoki
1
Akram, Muhammad Shakaib
1
Akrout, Houcine
1
Al-Mutawa, Fajer Saleh
1
Alguezaui, Salma
1
Aljukhadar, Muhammad
1
Althuizen, Niek
1
Anghelcev, George
1
Ansell, Jonathan
1
Arli, Denni
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Psychology & marketing
Journal of business research : JBR
543
Journal of retailing and consumer services
472
International journal of hospitality management
269
The journal of product & brand management
251
The journal of brand management : an international journal
218
Asia Pacific journal of marketing and logistics
119
The journal of services marketing
119
Journal of travel and tourism marketing
111
European journal of marketing : EJM
103
Journal of hospitality marketing & management
102
International journal of contemporary hospitality management
99
Cogent business & management
90
Journal of marketing communications
89
Journal of consumer research : JCR ; an interdisciplinary bimonthly
88
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
83
Journal of international consumer marketing
82
The service industries journal
81
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Services marketing quarterly
76
Marketing intelligence & planning
75
Journal of strategic marketing
74
Tourism management : research, policies, practice
74
International journal of consumer studies
73
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
71
Journal of marketing research : JMR
70
Marketing letters : a journal of research in marketing
68
Journal of marketing
67
The journal of consumer marketing
67
Journal of economic behavior & organization : JEBO
66
Journal of the Academy of Marketing Science
64
Journal of global marketing
60
Journal of Islamic marketing
55
Journal of retailing
55
International marketing review
54
Management science : journal of the Institute for Operations Research and the Management Sciences
54
Journal of behavioral and experimental economics
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Journal of fashion marketing and management
51
Service business
49
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ECONIS (ZBW)
167
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1
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
2
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
3
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
4
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
5
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
6
The effects of combining front-of-pack nutritional labels on consumers' subjective understanding, trust, and preferences
Mazzù, Marco Francesco
;
Marozzo, Veronica
;
Baccelloni, …
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1484-1500
Persistent link: https://www.econbiz.de/10014338295
Saved in:
7
Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon
;
Krey, Nina
;
McLean, Graeme J.
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
Saved in:
8
Hedonic objects and utilitarian experiences : the overriding influence of hedonism in driving consumer happiness
Kousi, Sofia
;
Halkias, Georgios
;
Kokkinaki, Flora
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1634-1645
Persistent link: https://www.econbiz.de/10014338311
Saved in:
9
Ordinary customer experience : conceptualization, characterization, and implications
Heinonen, Kristina
;
Lipkin, Michaela
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1720-1736
Persistent link: https://www.econbiz.de/10014338320
Saved in:
10
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
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