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~isPartOf:"Psychology & marketing"
~subject:"Brand image"
~subject:"Game theory"
~subject:"Gerechtigkeit"
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Psychology & marketing
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Cultural diversity and marketing transactions : are market integration, large community size, and world religions necessary for fairness in ephemeral exchanges?
Woodside, Arch G.
;
Zhang, Mann
- In:
Psychology & marketing
30
(
2013
)
3
,
pp. 263-276
Persistent link: https://www.econbiz.de/10009728497
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Cultural value, consumption value, and global brand image : a cross-national study
Park, Hye-Jung
;
Rabolt, Nancy J.
- In:
Psychology & marketing
26
(
2009
)
8
,
pp. 714-735
Persistent link: https://www.econbiz.de/10003867768
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