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~isPartOf:"Psychology & marketing"
~subject:"Brand image"
~subject:"Service quality"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Article"
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Brand image
Service quality
USA
Consumer behaviour
658
Konsumentenverhalten
658
Markenimage
101
Brand management
89
Markenführung
89
Beziehungsmarketing
75
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75
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63
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63
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62
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59
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59
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56
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50
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50
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Woodside, Arch G.
5
Yi, Youjae
4
Albrecht, Carmen-Maria
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Bauer, Brittney C.
2
Cheng, Li-Keng
2
Fang, Xiang
2
Gould, Stephen J.
2
Huang, Hazel H.
2
Jiang, Yuwei
2
Kim, Jooyoung
2
Lee, Michael S. W.
2
Lennon, Sharron J.
2
Lunardo, Renaud
2
Mariani, Marcello M.
2
Miceli, Gaetano
2
Mitchell, Vincent-Wayne
2
Penz, Elfriede
2
Prentice, Catherine
2
Raimondo, Maria Antonietta
2
Sauer, Nicola E.
2
Song, Jiaqi
2
Stöttinger, Barbara
2
Sung, Yongjun
2
Toung, Chung-Lin
2
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1
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1
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1
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1
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1
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1
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1
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1
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1
Arli, Denni
1
Arnold, Mark J.
1
Arnold, Todd J.
1
Asante, Isaac Owusu
1
Ashill, Nicholas J.
1
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Psychology & marketing
Journal of business research : JBR
534
Journal of retailing and consumer services
502
International journal of hospitality management
285
The journal of product & brand management
254
The journal of brand management : an international journal
224
Journal of consumer research : JCR ; an interdisciplinary bimonthly
177
Asia Pacific journal of marketing and logistics
131
The journal of services marketing
125
Journal of travel and tourism marketing
116
Journal of hospitality marketing & management
111
European journal of marketing : EJM
108
Journal of international consumer marketing
106
International journal of contemporary hospitality management
105
The journal of consumer marketing
97
Journal of fashion marketing and management
96
International journal of consumer studies
95
Cogent business & management
91
Services marketing quarterly
87
Journal of marketing communications
85
The service industries journal
81
Journal of the Academy of Marketing Science
80
Journal of marketing
77
Marketing intelligence & planning
77
Journal of strategic marketing
75
International journal of retail & distribution management
73
Journal of global marketing
70
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Tourism management : research, policies, practice
63
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
62
Marketing letters : a journal of research in marketing
61
International marketing review
58
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
57
Journal of Islamic marketing
55
Journal of service research : JSR
54
Sport marketing quarterly : preferred journal of the Sport Marketing Association
54
International journal of electronic marketing and retailing : IJEMR
51
Journal of business ethics : JOBE
51
Journal of marketing management : MM
51
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ECONIS (ZBW)
178
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1
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10
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178
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
3
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
4
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
5
Ordinary customer experience : conceptualization, characterization, and implications
Heinonen, Kristina
;
Lipkin, Michaela
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1720-1736
Persistent link: https://www.econbiz.de/10014338320
Saved in:
6
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
7
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
8
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
9
The impact of service robots on customer satisfaction online ratings : the moderating effects of rapport and contextual review factors
Borghi, Matteo
;
Mariani, Marcello M.
;
Vega, Rodrigo P.
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2355-2369
Persistent link: https://www.econbiz.de/10014432406
Saved in:
10
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
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