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~isPartOf:"Psychology & marketing"
~subject:"Classification"
~subject:"Relationship marketing"
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Psychology & marketing
Customer-centric marketing strategies : tools for building organizational performance
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Digital and social media marketing : a results-driven approach
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Customer relationship management and the social and semantic web : enabling cliens conexus
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Deep knowledge of B2B relationships within and across borders
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Digital transformation in the cultural heritage sector : challenges to marketing in the new digital era
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Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
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Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
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Global business and organizational excellence : a review of research & best practices
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HRM and marketing orientation in the new era
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Handbook of research on consumerism in business and marketing : concepts and practices
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Handbook of social media management : value chain and business models in changing media markets
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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Measuring business excellence : the journal of organizational performance management
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Exploring how video digital storytelling builds relationship experiences
Pera, Rebecca
;
Viglia, Giampaolo
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1142-1150
Persistent link: https://www.econbiz.de/10011627307
Saved in:
2
Toward a taxonomy of virtual communities from a value cocreation perspective
Rodríguez-López, Nuria
;
Diz-Comesaña, M. Eva
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1166-1173
Persistent link: https://www.econbiz.de/10011627313
Saved in:
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